MRI Vault vs Rex Software:Which is more popular by branded search in New Zealand?
In August 2026, MRI Vault had more branded searches than Rex Software among real estate agency software in New Zealand. MRI Vault was estimated to have 630 branded searches compared to Rex Software’s 90, and held a 74.1% Share of Search versus Rex Software’s 10.6%.
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Which is more popular in search, MRI Vault or Rex Software?
Compare the CRM and listing software New Zealand real estate agencies run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MRI Vault, Rex Software. The figures are in the table below the chart.
View monthly share of search table
| Month | MRI Vault | Box+Dice | Rex Software | Agentbox |
|---|---|---|---|---|
| Oct 2025 | 77.1% | 8.6% | 9.5% | 4.8% |
| Nov 2025 | 84% | 7% | 5% | 4% |
| Dec 2025 | 73% | 14.3% | 7.9% | 4.8% |
| Jan 2026 | 76.7% | 7.8% | 10% | 5.6% |
| Feb 2026 | 80.4% | 5.6% | 9.3% | 4.7% |
| Mar 2026 | 76.7% | 7.8% | 12.1% | 3.4% |
| Apr 2026 | 81.3% | 5.6% | 11.2% | 1.9% |
| May 2026 | 73.7% | 10.1% | 13.1% | 3% |
| Jun 2026 | 76.3% | 9.3% | 10.3% | 4.1% |
| Jul 2026 | 75.6% | 12.8% | 8.1% | 3.5% |
| Aug 2026 | 74.1% | 11.8% | 10.6% | 3.5% |
| Sep 2026 | — | — | — | — |
How has the MRI Vault and Rex Software comparison changed over the last 12 months?
3 findings
- MRI Vault was ahead of Rex Software in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MRI Vault’s estimated Share of Search among real estate agency software in New Zealand moved from 77.1% to 74.1%, and its estimated monthly branded searches moved from 810 to 630.
- Across the 11 months ending August 2026, Rex Software’s estimated Share of Search among real estate agency software in New Zealand moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand real estate agency software in August 2026?
2 changes
In August 2026, Rex Software gained estimated Share of Search among real estate agency software in New Zealand, from 8.1% to 10.6%.
In August 2026, MRI Vault lost estimated Share of Search among real estate agency software in New Zealand, from 75.6% to 74.1%.
How each brand is measured
Brandwave collects information about searches that people make online using MRI Vault’s and Rex Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MRI Vault
4 branded search terms
- mri vault
- mrisoftware com
- vault re
- vaultre
Rex Software
4 branded search terms
- rex crm
- rex software
- rexsoftware
- rexsoftware com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.