Meng Model vs Tamiya:Which is more popular?

In September 2026, Tamiya had more branded searches than Meng Model among model kit brands in New Zealand. Tamiya had about 720 branded searches, while Meng Model had 20. Tamiya made up 57.6% of all model kit brand searches we track, and Meng Model accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about model kit brands, Tamiya appeared in all five answers and Meng Model in two. Tamiya was mentioned before Meng Model in every answer.

Among model kit brands in New Zealand in September 2026

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Top model kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tamiya appeared in all five answers. Meng Model was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tamiya was listed before Meng Model in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tamiya	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Airfix	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hasegawa	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Revell	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bandai	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Meng Model	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airfix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hasegawa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Revell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bandai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meng Model2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about model kit brands

5 answers

Asked ChatGPT
“Which model kit brand should I buy in New Zealand?”
1. 1Tamiya
2. 2Bandai
3. 3Airfix
4. 4Hasegawa
5. 5Meng Model
Asked ChatGPT
“What are the best model kit brands in New Zealand?”
1. 1Tamiya
2. 2Bandai
3. 3Airfix
4. 4Hasegawa
5. 5Revell
6. 6Meng Model
Asked ChatGPT
“What's the best model kit brand in New Zealand for a hobby project?”
1. 1Tamiya
2. 2Bandai
3. 3Airfix
4. 4Hasegawa
5. 5Revell
Searched Google, AI Overview
“plastic model kits nz”
1. 1Tamiya
2. 2Airfix
Searched Google, AI Overview
“scale model kits”
1. 1Tamiya
2. 2Revell

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Meng Model or Tamiya more popular in search?

This chart shows how often people search Google for Meng Model and Tamiya by name. Each line represents a brand's share of searches for all six model kit brands we track, month by month, from searches in New Zealand.

Meng Model and Tamiya among model kit brands in New Zealand, by month

Month	Tamiya	Airfix	Hasegawa	Revell	Bandai	Meng Model
Oct 2025	45.7%	31.8%	8.5%	10.1%	3.1%	0.78%
Nov 2025	43.1%	36.5%	8%	8.8%	2.2%	1.5%
Dec 2025	48.6%	33.1%	6.1%	8.1%	2%	2%
Jan 2026	44.4%	37%	6.8%	8.6%	1.9%	1.2%
Feb 2026	48%	32.5%	7.3%	8.1%	2.4%	1.6%
Mar 2026	45.7%	31%	8.5%	11.6%	2.3%	0.78%
Apr 2026	42.8%	35.5%	8%	8.7%	3.6%	1.4%
May 2026	50.3%	28%	7.7%	9.8%	3.5%	0.7%
Jun 2026	53.6%	24.5%	8.2%	9.1%	2.7%	1.8%
Jul 2026	50.7%	29.6%	7.7%	7%	2.8%	2.1%
Aug 2026	51.4%	29.3%	7.9%	7.9%	2.1%	1.4%
Sep 2026	57.6%	21.6%	8.8%	8.8%	1.6%	1.6%

How has the Meng Model and Tamiya comparison changed over the last 12 months?

3 findings

Tamiya was ahead of Meng Model in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Meng Model’s share of searches among model kit brands in New Zealand moved from 0.78% to 1.6%, and its estimated monthly branded searches moved from 10 to 20.
Across the 12 months ending September 2026, Tamiya’s share of searches among model kit brands in New Zealand moved from 45.7% to 57.6%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for New Zealand model kit brands in September 2026?

2 changes

In September 2026, Tamiya gained share of searches among model kit brands in New Zealand, from 51.4% to 57.6%.
Estimated monthly branded searches for Meng Model in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Meng Model’s and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.