Brandwave

Melissa & Doug vs Ravensburger:Which is more popular?

In September 2026, Ravensburger had more branded searches than Melissa & Doug among toy brands in New Zealand. Ravensburger had about 600 branded searches, while Melissa & Doug had 340. Ravensburger made up 0.48% of all toy brand searches we track, and Melissa & Doug accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about toy brands, Melissa & Doug appeared in four of the five answers and Ravensburger in two. Melissa & Doug was mentioned before Ravensburger in every answer.

Among toy brands in New Zealand in September 2026

Who do people search for more?

Ravensburger, about 76% more searches than Melissa & Doug

Ravensburger 600 searchesMelissa & Doug 340 searches

Who does AI mention more?

Melissa & Doug, mentioned in 4 of 5 answers, Ravensburger in 2

Melissa & Doug in 4 of 5Ravensburger in 2 of 5

Who does AI recommend more?

Melissa & Doug, named ahead of Ravensburger in every answer

Melissa & Doug first in 4Ravensburger never first

Follow Melissa & Doug vs Ravensburger and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Melissa & Doug was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ravensburger was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Melissa & Doug was listed before Ravensburger in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEGO1st
  2. Melissa & Doug2nd
  3. Playmobil3rd
  4. Fisher-Price4th
  5. Connetix5th
  6. MAGNA-TILES6th
  7. VTech7th
  8. Ravensburger8th
  9. Hot Wheels9th
  10. Barbie–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Melissa & Doug4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LEGO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connetix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Playmobil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VTech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher-Price2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAGNA-TILES2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ravensburger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hot Wheels1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barbie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about toy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Melissa & Doug or Ravensburger more popular in search?

This chart shows how often people search Google for Melissa & Doug and Ravensburger by name. Each line represents a brand's share of searches for all 12 toy brands we track, month by month, from searches in New Zealand.

Melissa & Doug and Ravensburger among toy brands in New Zealand, by month

Share of searches by month for Ravensburger, Melissa & Doug. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBarbieHot WheelsConnetixVTechFisher-PricePlaymobilNerfMAGNA-TILESHasbroRavensburgerMelissa & Doug
Oct 202560.7%17.7%9.4%4.6%2.3%1.3%1.2%0.77%0.75%0.5%0.4%0.35%
Nov 202565.7%16%8.1%2.4%2.7%1.3%1.2%0.9%0.66%0.39%0.3%0.33%
Dec 202571.7%12.6%8.1%1.4%2.2%0.98%0.82%0.77%0.57%0.33%0.34%0.23%
Jan 202675%11.7%7.2%0.93%1.6%0.82%0.68%0.65%0.42%0.52%0.31%0.24%
Feb 202671.1%13.8%7.7%1%1.8%1%1.1%0.74%0.72%0.48%0.32%0.21%
Mar 202666.9%16.4%8.5%1.6%1.7%1.1%1.2%0.73%0.71%0.58%0.3%0.28%
Apr 202670.5%13.7%8.4%1.4%1.8%0.95%1%0.67%0.53%0.53%0.33%0.23%
May 202670.5%14.7%7%1.6%1.9%0.88%0.95%0.74%0.6%0.49%0.41%0.23%
Jun 202669.5%15.1%7.8%1.6%1.9%0.85%0.93%0.6%0.6%0.49%0.38%0.23%
Jul 202667.4%14.8%8.5%2.1%2.1%0.95%1%0.77%0.86%0.62%0.51%0.29%
Aug 202669.1%14.7%8.2%1.8%1.9%1%1%0.67%0.66%0.36%0.45%0.25%
Sep 202664.5%15.8%8.8%3.5%2.4%1.1%0.95%0.82%0.8%0.58%0.48%0.27%

How has the Melissa & Doug and Ravensburger comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Melissa & Doug took it in November 2025, Ravensburger took it in December 2025.
  • Across the 12 months ending September 2026, Melissa & Doug’s share of searches among toy brands in New Zealand moved from 0.35% to 0.27%, and its estimated monthly branded searches moved from 410 to 340.
  • Across the 12 months ending September 2026, Ravensburger’s share of searches among toy brands in New Zealand moved from 0.4% to 0.48%, and its estimated monthly branded searches moved from 470 to 600.

How did search popularity change for New Zealand toy brands in September 2026?

2 changes

  1. In September 2026, Ravensburger fell from 10th to 11th among toy brands in New Zealand.

  2. Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.1% over 12 measured months, from 410 to 340 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Melissa & Doug’s and Ravensburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Melissa & Doug

5 branded search terms

  • melissa & doug
  • melissa doug
  • melissa doug set
  • melissadoug
  • melissadoug toys

Ravensburger

2 branded search terms

  • ravensburger
  • ravensburger puzzle

How the Brand Demand Index is measured

Other head-to-heads among toy brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free