McKenzie Higham vs Wright & Gray:Which is more popular by branded search in New Zealand?
In August 2026, McKenzie Higham had more branded searches than Wright & Gray among wellington architecture firms in New Zealand. McKenzie Higham was estimated to have 160 branded searches compared to Wright & Gray’s 20, and held a 24.2% Share of Search versus Wright & Gray’s 3%.
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Which is more popular in search, McKenzie Higham or Wright & Gray?
Compare Wellington architecture firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKenzie Higham, Wright & Gray. The figures are in the table below the chart.
View monthly share of search table
| Month | McKenzie Higham | Architecture Plus | First Light Studio | Voxell | Foster + Melville Architects | Wright & Gray |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 24.1% | 20.4% | 13% | 16.7% | 3.7% |
| Nov 2025 | 31% | 25.9% | 15.5% | 12.1% | 12.1% | 3.4% |
| Dec 2025 | 30% | 22.5% | 22.5% | 12.5% | 10% | 2.5% |
| Jan 2026 | 27.5% | 25.5% | 21.6% | 9.8% | 11.8% | 3.9% |
| Feb 2026 | 26.9% | 21.2% | 21.2% | 13.5% | 13.5% | 3.8% |
| Mar 2026 | 43.6% | 15.4% | 17.9% | 9% | 11.5% | 2.6% |
| Apr 2026 | 39.4% | 18.3% | 19.7% | 9.9% | 8.5% | 4.2% |
| May 2026 | 29.5% | 18% | 27.9% | 8.2% | 11.5% | 4.9% |
| Jun 2026 | 25.4% | 27% | 22.2% | 11.1% | 11.1% | 3.2% |
| Jul 2026 | 24.2% | 25.8% | 16.7% | 21.2% | 9.1% | 3% |
| Aug 2026 | 24.2% | 22.7% | 21.2% | 21.2% | 7.6% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the McKenzie Higham and Wright & Gray comparison changed over the last 12 months?
3 findings
- McKenzie Higham was ahead of Wright & Gray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McKenzie Higham’s estimated Share of Search among wellington architecture firms in New Zealand moved from 22.2% to 24.2%, and its estimated monthly branded searches moved from 120 to 160.
- Across the 11 months ending August 2026, Wright & Gray’s estimated Share of Search among wellington architecture firms in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand wellington architecture firms in August 2026?
1 change
In August 2026, McKenzie Higham rose from 2nd to 1st among wellington architecture firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using McKenzie Higham’s and Wright & Gray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McKenzie Higham
2 branded search terms
- mckenzie higham
- mckenzie higham architects
Wright & Gray
2 branded search terms
- wright & gray
- wright and gray
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.