Massey University vs University of Waikato:Which is more popular by branded search in New Zealand?
In August 2026, Massey University had more branded searches than University of Waikato among universities in New Zealand. Massey University was estimated to have 64.3K branded searches compared to University of Waikato’s 54.2K, and held a 13.1% Share of Search versus University of Waikato’s 11.1%.
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Which is more popular in search, Massey University or University of Waikato?
New Zealand's eight universities, compared through branded searches in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Massey University, University of Waikato. The figures are in the table below the chart.
View monthly share of search table
| Month | University of Auckland | AUT | Massey University | Victoria University of Wellington | University of Waikato | University of Otago | University of Canterbury | Lincoln University |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 14.6% | 14.2% | 10.4% | 10.8% | 10.8% | 8% | 4.8% |
| Nov 2025 | 29.8% | 13.6% | 13.2% | 9.7% | 11.1% | 10% | 7.4% | 5.3% |
| Dec 2025 | 24.9% | 12% | 15.6% | 11% | 10.7% | 11.8% | 8.8% | 5.2% |
| Jan 2026 | 30.3% | 11.1% | 12.7% | 9.3% | 10.7% | 11.8% | 8.8% | 5.2% |
| Feb 2026 | 22.4% | 12.9% | 12.6% | 12% | 11.8% | 12.9% | 9.7% | 5.7% |
| Mar 2026 | 29% | 11.7% | 10.8% | 11.6% | 15.8% | 8.6% | 7.9% | 4.6% |
| Apr 2026 | 27.1% | 11.1% | 13.9% | 12.2% | 13.6% | 9.1% | 8.3% | 4.8% |
| May 2026 | 28.7% | 11.1% | 13.2% | 12.2% | 12.4% | 9.1% | 8.3% | 4.9% |
| Jun 2026 | 30.9% | 11.5% | 12.9% | 11.3% | 12.6% | 8.4% | 7.7% | 4.5% |
| Jul 2026 | 26.9% | 12.7% | 12.4% | 13.5% | 12.7% | 8.5% | 7.8% | 5.5% |
| Aug 2026 | 28.5% | 13.5% | 13.1% | 11.7% | 11.1% | 9.1% | 8.3% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Massey University and University of Waikato comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: University of Waikato took it in March 2026, Massey University took it in April 2026, University of Waikato took it in July 2026, Massey University took it in August 2026.
- Across the 11 months ending August 2026, Massey University’s estimated Share of Search among universities in New Zealand moved from 14.2% to 13.1%, and its estimated monthly branded searches moved from 58.6K to 64.3K.
- Across the 11 months ending August 2026, University of Waikato’s estimated Share of Search among universities in New Zealand moved from 10.8% to 11.1%, and its estimated monthly branded searches moved from 44.4K to 54.2K.
How did search popularity change for New Zealand universities in August 2026?
2 changes
In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.
In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Massey University’s and University of Waikato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Massey University
3 branded search terms
- massey
- massey uni
- massey university
University of Waikato
3 branded search terms
- university of waikato
- waikato uni
- waikato university
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.