Brandwave

Manukau Institute of Technology vs SIT:Which is more popular by branded search in New Zealand?

In August 2026, Manukau Institute of Technology had more branded searches than SIT among polytechnics in New Zealand. Manukau Institute of Technology was estimated to have 5.6K branded searches compared to SIT’s 5K, and held a 3.6% Share of Search versus SIT’s 3.2%.

Share of Search among polytechnics in New Zealand in August 2026Which is more popular in search, Manukau Institute of Technology or SIT?
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SIT3.2%5K searches

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Which is more popular in search, Manukau Institute of Technology or SIT?

Compare New Zealand polytechnics and institutes of technology offering vocational and applied study. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Manukau Institute of Technology and SIT among polytechnics in New Zealand, by month

Share of Search by month for Manukau Institute of Technology, SIT. The figures are in the table below the chart.

View monthly share of search table
MonthOpen PolytechnicUnitecOtago PolytechnicWintecAra Institute of CanterburyToi OhomaiWhitireiaUCOLManukau Institute of TechnologySITNMITEITWelTecNorthTec
Oct 202528.5%12.3%10%8.2%6.9%6.3%6.5%3.9%4.4%3.3%2.6%2.6%2.6%1.9%
Nov 202531.2%12.9%9%8.8%6.7%6.5%5.3%3.5%4%3.5%2.3%2.3%2.2%1.8%
Dec 202536.1%12.7%8.5%7.5%5.6%6.2%2.9%4.1%3.8%4.2%2.2%2.7%2%1.5%
Jan 202632.4%11.3%9.4%8.4%6.2%6.8%2.8%4.5%4.2%4.5%2.4%3%2.3%1.8%
Feb 202626.1%13.2%9.1%9.3%7.8%7.8%4.9%4.5%4.1%2.9%2.9%2.8%2.6%1.9%
Mar 202626.1%13.3%11.1%7.7%8.3%8%5.9%3.6%4%2.9%2.4%2.3%2.4%1.8%
Apr 202633.2%11.8%9.7%8.3%7.5%6%5.1%3.2%3.6%3.2%2.1%2.4%2.2%1.8%
May 202628.4%12.3%10.2%10.2%7.5%7.3%5.2%3.4%3.7%3.3%2.1%2.6%2%1.6%
Jun 202629%12.6%10.2%8.6%7.3%7.4%4.8%3.5%3.7%4.1%2.6%2.2%2.3%1.7%
Jul 202628%14.6%9.9%8.4%7.9%6.2%4.7%3.9%4.4%3.2%2.1%2.6%2.4%1.7%
Aug 202628.2%12.4%10.1%8.4%7.9%7.5%5%4%3.6%3.2%2.6%2.5%2.5%2%
Sep 2026——————————————

How has the Manukau Institute of Technology and SIT comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 11 months ending August 2026: SIT took it in December 2025, Manukau Institute of Technology took it in February 2026, SIT took it in June 2026, Manukau Institute of Technology took it in July 2026.
  • Across the 11 months ending August 2026, Manukau Institute of Technology’s estimated Share of Search among polytechnics in New Zealand moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 6.9K to 5.6K.
  • Across the 11 months ending August 2026, SIT’s estimated Share of Search among polytechnics in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 5.1K to 5K.

How did search popularity change for New Zealand polytechnics in August 2026?

  1. In August 2026, Manukau Institute of Technology lost estimated Share of Search among polytechnics in New Zealand, from 4.4% to 3.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Manukau Institute of Technology’s and SIT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Manukau Institute of Technology

5 branded search terms

  • manukau ac nz
  • manukau institute of technology courses
  • manukau institute of technology near me
  • mit manukau
  • mit manukau courses

SIT

5 branded search terms

  • sit courses
  • sit enrol
  • sit invercargill
  • sit invercargill courses
  • sit study

How the Brand Demand Index is measured

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