Lucid Media vs Ultimate Web Designs:Which is more popular by branded search in New Zealand?
In August 2026, Lucid Media had more branded searches than Ultimate Web Designs among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Ultimate Web Designs’ 90, and held a 29.7% Share of Search versus Ultimate Web Designs’ 24.3%.
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Which is more popular in search, Lucid Media or Ultimate Web Designs?
Compare Cambridge digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lucid Media, Ultimate Web Designs. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | Ultimate Web Designs | SK Digital | Waikato Marketing | King Tide | DNP Marketing | O'Sullivans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 16% | 20% | 4% | 20% | 4% | 0% |
| Nov 2025 | 36.8% | 26.3% | 21.1% | 5.3% | 5.3% | 5.3% | 0% |
| Dec 2025 | 41.2% | 29.4% | 17.6% | 0% | 5.9% | 5.9% | 0% |
| Jan 2026 | 28.1% | 46.9% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| Feb 2026 | 31.8% | 36.4% | 18.2% | 4.5% | 4.5% | 4.5% | 0% |
| Mar 2026 | 34.6% | 34.6% | 15.4% | 3.8% | 3.8% | 3.8% | 3.8% |
| Apr 2026 | 24.2% | 48.5% | 12.1% | 3% | 6.1% | 3% | 3% |
| May 2026 | 18.4% | 61.2% | 10.2% | 2% | 4.1% | 2% | 2% |
| Jun 2026 | 21.2% | 53.8% | 13.5% | 0% | 5.8% | 3.8% | 1.9% |
| Jul 2026 | 15.4% | 59% | 12.8% | 2.6% | 5.1% | 2.6% | 2.6% |
| Aug 2026 | 29.7% | 24.3% | 18.9% | 13.5% | 8.1% | 2.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Lucid Media and Ultimate Web Designs comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ultimate Web Designs took it in January 2026, Lucid Media took it in August 2026.
- Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 36% to 29.7%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Ultimate Web Designs’ estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 16% to 24.3%, and its estimated monthly branded searches moved from 40 to 90.
How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026?
2 changes
In August 2026, Lucid Media overtook Ultimate Web Designs to take the highest estimated Share of Search among cambridge digital marketing agencies in New Zealand, at 29.7%.
In August 2026, Ultimate Web Designs lost estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 59% to 24.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Lucid Media’s and Ultimate Web Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lucid Media
3 branded search terms
- lucid media
- lucid media nz
- lucidmedia
Ultimate Web Designs
2 branded search terms
- ultimate web designs
- ultimate web designs auckland
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.