Lucid Media vs SK Digital:Which is more popular by branded search in New Zealand?
In August 2026, Lucid Media had more branded searches than SK Digital among cambridge digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to SK Digital’s 70, and held a 29.7% Share of Search versus SK Digital’s 18.9%.
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Which is more popular in search, Lucid Media or SK Digital?
Compare Cambridge digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lucid Media, SK Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | Ultimate Web Designs | SK Digital | Waikato Marketing | King Tide | DNP Marketing | O'Sullivans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 16% | 20% | 4% | 20% | 4% | 0% |
| Nov 2025 | 36.8% | 26.3% | 21.1% | 5.3% | 5.3% | 5.3% | 0% |
| Dec 2025 | 41.2% | 29.4% | 17.6% | 0% | 5.9% | 5.9% | 0% |
| Jan 2026 | 28.1% | 46.9% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| Feb 2026 | 31.8% | 36.4% | 18.2% | 4.5% | 4.5% | 4.5% | 0% |
| Mar 2026 | 34.6% | 34.6% | 15.4% | 3.8% | 3.8% | 3.8% | 3.8% |
| Apr 2026 | 24.2% | 48.5% | 12.1% | 3% | 6.1% | 3% | 3% |
| May 2026 | 18.4% | 61.2% | 10.2% | 2% | 4.1% | 2% | 2% |
| Jun 2026 | 21.2% | 53.8% | 13.5% | 0% | 5.8% | 3.8% | 1.9% |
| Jul 2026 | 15.4% | 59% | 12.8% | 2.6% | 5.1% | 2.6% | 2.6% |
| Aug 2026 | 29.7% | 24.3% | 18.9% | 13.5% | 8.1% | 2.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Lucid Media and SK Digital comparison changed over the last 12 months?
3 findings
- Lucid Media was ahead of SK Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 36% to 29.7%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, SK Digital’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 20% to 18.9%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026?
2 changes
In August 2026, Lucid Media overtook Ultimate Web Designs to take the highest estimated Share of Search among cambridge digital marketing agencies in New Zealand, at 29.7%.
In August 2026, SK Digital gained estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 12.8% to 18.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Lucid Media’s and SK Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lucid Media
3 branded search terms
- lucid media
- lucid media nz
- lucidmedia
SK Digital
2 branded search terms
- sk digital
- skdigital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.