Longley Print vs The Print Company:Which is more popular in New Zealand?

Name: Longley Print vs The Print Company: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, The Print Company had more branded searches than Longley Print among Auckland printing companies in New Zealand. The Print Company had about 1,000 branded searches, while Longley Print had 30. The Print Company made up 42.4% of all Auckland printing company searches we track, and Longley Print accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about Auckland printing companies, The Print Company appeared in three of the four answers and Longley Print in none.

Among Auckland printing companies in New Zealand in October 2026

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Top Auckland printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Print Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Longley Print did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Print Company	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Alpine Print	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
5 Digital	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Print Guys	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
On Point Print	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Alliance Print	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Haysom	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Longley Print	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

The Print Company3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alpine Print2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
5 Digital2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Print Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
On Point Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alliance Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Haysom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Longley Print0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland printing companies

4 answers

Asked ChatGPT
“Which printing company should I shop at in Auckland, New Zealand?”
1. 1The Print Company
2. 25 Digital
Asked ChatGPT
“What are the best printing companies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best printing company in Auckland, New Zealand for business cards?”
Searched Google, AI Overview
“auckland printing company”
Searched Google, AI Overview
“business card printing auckland”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Longley Print or The Print Company more popular in search?

This chart shows how often people search Google for Longley Print and The Print Company by name. Each line represents a brand's share of searches for all eight Auckland printing companies we track, month by month, from searches in New Zealand.

Longley Print and The Print Company among Auckland printing companies in New Zealand, by month

Month	The Print Company	Alpine Print	5 Digital	Print Guys	On Point Print	Alliance Print	Haysom	Longley Print
Nov 2025	34.1%	22.9%	10.1%	10.1%	10.1%	5.4%	4.7%	2.7%
Dec 2025	31.2%	25.9%	11.1%	9%	9%	7.4%	4.2%	2.1%
Jan 2026	43.1%	19.2%	10.2%	10.2%	6.6%	4.2%	4.2%	2.4%
Feb 2026	40.4%	22.5%	9.6%	7.8%	6.4%	6.4%	4.6%	2.3%
Mar 2026	39.6%	21.6%	9.5%	7.7%	7.7%	7.7%	4.5%	1.8%
Apr 2026	37.9%	20.5%	13.7%	7.4%	7.4%	6.3%	4.7%	2.1%
May 2026	38.1%	25.5%	11.3%	6.1%	6.1%	6.1%	5.2%	1.7%
Jun 2026	39.8%	26.7%	9.5%	5%	7.7%	5%	4.5%	1.8%
Jul 2026	40.2%	27.4%	9.6%	7.8%	5%	6.4%	2.3%	1.4%
Aug 2026	36.8%	24.7%	13.4%	5.9%	8.8%	4.6%	4.2%	1.7%
Sep 2026	34.8%	23.3%	15.4%	6.7%	6.7%	6.7%	4.7%	1.6%
Oct 2026	42.4%	16.5%	13.6%	8.9%	7.2%	5.9%	4.2%	1.3%

How has branded search for Longley Print and The Print Company changed in New Zealand over the last 12 months?

3 findings

The Print Company was ahead of Longley Print in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Longley Print’s share of searches among Auckland printing companies in New Zealand moved from 2.7% to 1.3%, and its estimated monthly branded searches moved from 70 to 30.
Across the 12 months ending October 2026, The Print Company’s share of searches among Auckland printing companies in New Zealand moved from 34.1% to 42.4%, and its estimated monthly branded searches moved from 880 to 1K.

How did search popularity change for New Zealand Auckland printing companies in October 2026?

2 changes

In October 2026, The Print Company gained share of searches among Auckland printing companies in New Zealand, from 34.8% to 42.4%.
Estimated monthly branded searches for Longley Print in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in October 2026.

How are Longley Print’s and The Print Company’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Longley Print’s and The Print Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.