Linc Electrical vs Minus 21 Refrigeration:Which is more popular by branded search in New Zealand?
In August 2026, Linc Electrical had more branded searches than Minus 21 Refrigeration among palmerston north heat pump installers in New Zealand. Linc Electrical was estimated to have 200 branded searches compared to Minus 21 Refrigeration’s 10, and held a 66.7% Share of Search versus Minus 21 Refrigeration’s 3.3%.
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Which is more popular in search, Linc Electrical or Minus 21 Refrigeration?
Compare Palmerston North heat pump installers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Linc Electrical, Minus 21 Refrigeration. The figures are in the table below the chart.
View monthly share of search table
| Month | Linc Electrical | NZ Refrigeration Services | TKR Electrical | Minus 21 Refrigeration | Monarch Advanced Air Systems |
|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 13.5% | 18.9% | 2.7% | 2.7% |
| Nov 2025 | 60% | 7.5% | 22.5% | 5% | 5% |
| Dec 2025 | 58.3% | 8.3% | 20.8% | 8.3% | 4.2% |
| Jan 2026 | 54.5% | 15.2% | 15.2% | 9.1% | 6.1% |
| Feb 2026 | 51.6% | 12.9% | 19.4% | 9.7% | 6.5% |
| Mar 2026 | 57.1% | 8.6% | 22.9% | 5.7% | 5.7% |
| Apr 2026 | 60.5% | 13.2% | 21.1% | 2.6% | 2.6% |
| May 2026 | 57.1% | 8.6% | 22.9% | 8.6% | 2.9% |
| Jun 2026 | 57.6% | 15.2% | 18.2% | 6.1% | 3% |
| Jul 2026 | 58.8% | 17.6% | 14.7% | 5.9% | 2.9% |
| Aug 2026 | 66.7% | 13.3% | 13.3% | 3.3% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Linc Electrical and Minus 21 Refrigeration comparison changed over the last 12 months?
3 findings
- Linc Electrical was ahead of Minus 21 Refrigeration in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 62.2% to 66.7%, and its estimated monthly branded searches moved from 230 to 200.
- Across the 11 months ending August 2026, Minus 21 Refrigeration’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand palmerston north heat pump installers in August 2026?
2 changes
In August 2026, Linc Electrical gained estimated Share of Search among palmerston north heat pump installers in New Zealand, from 58.8% to 66.7%.
In August 2026, Minus 21 Refrigeration lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 5.9% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Linc Electrical’s and Minus 21 Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linc Electrical
2 branded search terms
- linc electrical
- linc electrical palmerston north
Minus 21 Refrigeration
1 branded search term
- minus 21 refrigeration
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