Likeable Lab vs Next Wave:Which is more popular by branded search in New Zealand?
In August 2026, Likeable Lab had more branded searches than Next Wave among hamilton digital marketing agencies in New Zealand. Likeable Lab was estimated to have 200 branded searches compared to Next Wave’s 10, and held a 25% Share of Search versus Next Wave’s 1.3%.
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Which is more popular in search, Likeable Lab or Next Wave?
Compare Hamilton digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Likeable Lab, Next Wave. The figures are in the table below the chart.
View monthly share of search table
| Month | Bwd Media | Likeable Lab | Digital Stream | Unbound | CubeMedia | Next Wave |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 35.3% | 9.4% | 4.7% | 2.4% | 1.2% |
| Nov 2025 | 52.6% | 30.3% | 7.9% | 6.6% | 2.6% | 0% |
| Dec 2025 | 59.7% | 25.4% | 6% | 6% | 1.5% | 1.5% |
| Jan 2026 | 34% | 43.4% | 9.4% | 7.5% | 3.8% | 1.9% |
| Feb 2026 | 47.6% | 34.5% | 9.5% | 6% | 2.4% | 0% |
| Mar 2026 | 37.9% | 39.1% | 10.3% | 9.2% | 3.4% | 0% |
| Apr 2026 | 59.4% | 23.8% | 8.9% | 5.9% | 0.99% | 0.99% |
| May 2026 | 73% | 16.4% | 4.9% | 4.9% | 0.82% | 0% |
| Jun 2026 | 45.9% | 40.4% | 6.4% | 5.5% | 0.92% | 0.92% |
| Jul 2026 | 54.1% | 21.6% | 14.9% | 6.8% | 1.4% | 1.4% |
| Aug 2026 | 51.2% | 25% | 12.5% | 8.8% | 1.3% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Likeable Lab and Next Wave comparison changed over the last 12 months?
3 findings
- Likeable Lab was ahead of Next Wave in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 35.3% to 25%, and its estimated monthly branded searches moved from 300 to 200.
- Across the 11 months ending August 2026, Next Wave’s estimated Share of Search among hamilton digital marketing agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand hamilton digital marketing agencies in August 2026?
1 change
In August 2026, Likeable Lab gained estimated Share of Search among hamilton digital marketing agencies in New Zealand, from 21.6% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using Likeable Lab’s and Next Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Likeable Lab
3 branded search terms
- likeable lab
- likeable lab hamilton
- likeable lab tauranga
Next Wave
1 branded search term
- next wave agency
Put your own brand in this comparison
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