Kingstons vs Rawlinsons:Which is more popular in New Zealand?
In October 2026, Rawlinsons had more branded searches than Kingstons among quantity surveying firms in New Zealand. Rawlinsons had about 480 branded searches, while Kingstons had 40. Rawlinsons made up 21.9% of all quantity surveying firm searches we track, and Kingstons accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about quantity surveying firms, Kingstons and Rawlinsons each appeared in two of the five answers. Kingstons was mentioned before Rawlinsons in two out of three answers.
Who do people search for more?
Rawlinsons, about 12 searches for every 1 for Kingstons
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Kingstons, named ahead of Rawlinsons in 2 of 3 answers
Follow Kingstons vs Rawlinsons and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top quantity surveying firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kingstons and Rawlinsons were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kingstons was listed before Rawlinsons in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Construction Cost Consultants3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rider Levett Bucknall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rawlinsons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WT Partnership2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elemental Quantity Surveyors2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kingstons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kwanto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veron Building Consultants0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about quantity surveying firms
5 answers
Asked ChatGPT
“Which quantity surveying firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best quantity surveying firms in New Zealand?”
Asked ChatGPT
“What's the best quantity surveying firm in New Zealand for construction cost advice?”
Searched Google, AI Overview
“quantity surveyors nz”
Searched Google, AI Overview
“construction cost consultant”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kingstons or Rawlinsons more popular in search?
This chart shows how often people search Google for Kingstons and Rawlinsons by name. Each line represents a brand's share of searches for all eight quantity surveying firms we track, month by month, from searches in New Zealand.
Share of searches by month for Rawlinsons, Kingstons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rider Levett Bucknall | Rawlinsons | Construction Cost Consultants | WT Partnership | Kwanto | Veron Building Consultants | Elemental Quantity Surveyors | Kingstons |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 40% | 21.3% | 11.6% | 14.2% | 6.2% | 3.1% | 1.8% | 1.8% |
| Dec 2025 | 40.4% | 21.2% | 13.9% | 13.9% | 4.6% | 3.3% | 0.66% | 2% |
| Jan 2026 | 38.5% | 19.9% | 16.1% | 10.6% | 5.6% | 1.2% | 6.8% | 1.2% |
| Feb 2026 | 38.4% | 19.7% | 13.1% | 13.1% | 7.1% | 5.6% | 2% | 1% |
| Mar 2026 | 35.5% | 15.1% | 15.1% | 15.1% | 6.6% | 6.6% | 4.2% | 1.9% |
| Apr 2026 | 35.2% | 18.6% | 18.6% | 12.4% | 4.3% | 6.7% | 2.4% | 1.9% |
| May 2026 | 34.3% | 18.1% | 14.8% | 14.8% | 4.2% | 7.9% | 3.2% | 2.8% |
| Jun 2026 | 37.5% | 20% | 16.3% | 13.3% | 4.6% | 4.6% | 2.1% | 1.7% |
| Jul 2026 | 33% | 17.4% | 17.4% | 14.3% | 9.4% | 4.9% | 2.2% | 1.3% |
| Aug 2026 | 38.2% | 21.5% | 14.2% | 11.6% | 7.6% | 3.3% | 2.5% | 1.1% |
| Sep 2026 | 36% | 23.3% | 12.6% | 12.6% | 4.3% | 4.3% | 3.6% | 3.2% |
| Oct 2026 | 41.1% | 21.9% | 11.9% | 11.9% | 5% | 4.1% | 2.3% | 1.8% |
How has branded search for Kingstons and Rawlinsons changed in New Zealand over the last 12 months?
3 findings
- Rawlinsons was ahead of Kingstons in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kingstons’ share of searches among quantity surveying firms in New Zealand held steady at 1.8%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending October 2026, Rawlinsons’ share of searches among quantity surveying firms in New Zealand moved from 21.3% to 21.9%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand quantity surveying firms in October 2026?
2 changes
In October 2026, Rawlinsons lost share of searches among quantity surveying firms in New Zealand, from 23.3% to 21.9%.
In October 2026, Kingstons lost share of searches among quantity surveying firms in New Zealand, from 3.2% to 1.8%.
How are Kingstons’ and Rawlinsons’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kingstons’ and Rawlinsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingstons
2 branded search terms
- kingstons qs
- kingstons quantity surveyors
Rawlinsons
1 branded search term
- rawlinsons
Other head-to-heads among quantity surveying firms
- Rider Levett Bucknall vs Rawlinsons: compare popularity
- Rider Levett Bucknall vs Construction Cost Consultants: compare popularity
- Rider Levett Bucknall vs WT Partnership: compare popularity
- Rider Levett Bucknall vs Kwanto: compare popularity
- Rawlinsons vs Construction Cost Consultants: compare popularity
- Rawlinsons vs WT Partnership: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.