Kingi vs Paris Butter:Which is more popular in New Zealand?
In October 2026, Paris Butter had more branded searches than Kingi among Auckland destination restaurants in New Zealand. Paris Butter had about 8,100 branded searches, while Kingi had 1,620. Paris Butter made up 8.2% of all Auckland destination restaurant searches we track, and Kingi accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about Auckland destination restaurants, Paris Butter appeared in all three answers and Kingi in none.
Who do people search for more?
Paris Butter, about 5 searches for every 1 for Kingi
Who does AI mention more?
Paris Butter, mentioned in every answer we collected
Who does AI recommend more?
Paris Butter, the only one of the two named
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Top Auckland destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Paris Butter appeared in all three answers. Kingi did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paris Butter3 of 3Named in 3 of 3 ChatGPT answers
Ahi3 of 3Named in 3 of 3 ChatGPT answers
Tala3 of 3Named in 3 of 3 ChatGPT answers
Cassia1 of 3Named in 1 of 3 ChatGPT answers
Amano0 of 3Named in 0 of 3 ChatGPT answers
Kingi0 of 3Named in 0 of 3 ChatGPT answers
Sidart0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland destination restaurants
3 answers
Asked ChatGPT
“Which destination restaurant should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in Auckland, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in Auckland, New Zealand for special occasion dinner?”
Searched Google, AI Overview
“best restaurants auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fine dining auckland”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kingi or Paris Butter more popular in search?
This chart shows how often people search Google for Kingi and Paris Butter by name. Each line represents a brand's share of searches for all seven Auckland destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Paris Butter, Kingi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amano | Cassia | Paris Butter | Ahi | Kingi | Tala | Sidart |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 70.1% | 8.3% | 7.9% | 10% | 1.9% | 1.1% | 0.73% |
| Dec 2025 | 72.6% | 8.6% | 8.3% | 7.2% | 2.1% | 0.49% | 0.72% |
| Jan 2026 | 74.9% | 7.4% | 8.6% | 5.7% | 2.1% | 0.62% | 0.67% |
| Feb 2026 | 76.5% | 9.3% | 7.1% | 4.5% | 1.6% | 0.52% | 0.55% |
| Mar 2026 | 77.7% | 7.8% | 7.4% | 3.7% | 1.7% | 1.1% | 0.55% |
| Apr 2026 | 76.3% | 7.5% | 8.7% | 4.5% | 1.9% | 0.63% | 0.54% |
| May 2026 | 74.6% | 8.9% | 8.5% | 4.5% | 2.1% | 0.5% | 0.95% |
| Jun 2026 | 52.7% | 6.5% | 24.4% | 9.7% | 1.5% | 4.8% | 0.44% |
| Jul 2026 | 61.8% | 5.1% | 19.2% | 8.9% | 1.8% | 3.1% | 0.3% |
| Aug 2026 | 66.8% | 6.8% | 11.3% | 8.6% | 3.3% | 2.7% | 0.31% |
| Sep 2026 | 67.4% | 12.2% | 9.4% | 6.8% | 1.9% | 2.2% | 0.21% |
| Oct 2026 | 70.5% | 10.5% | 8.2% | 7.3% | 1.6% | 1.6% | 0.15% |
How has branded search for Kingi and Paris Butter changed in New Zealand over the last 12 months?
3 findings
- Paris Butter was ahead of Kingi in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kingi’s share of searches among Auckland destination restaurants in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending October 2026, Paris Butter’s share of searches among Auckland destination restaurants in New Zealand moved from 7.9% to 8.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand Auckland destination restaurants in October 2026?
2 changes
In October 2026, Paris Butter lost share of searches among Auckland destination restaurants in New Zealand, from 9.4% to 8.2%.
In October 2026, Kingi rose from 6th to 5th among Auckland destination restaurants in New Zealand.
How are Kingi’s and Paris Butter’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kingi’s and Paris Butter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingi
4 branded search terms
- kingi booking
- kingi menu
- kingi restaurant
- kingi restaurant month
Paris Butter
1 branded search term
- paris butter
Other head-to-heads among Auckland destination restaurants
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