Brandwave

Kernel vs Tiger Brokers:Which is more popular?

In September 2026, Kernel had more branded searches than Tiger Brokers among investment platforms in New Zealand. Kernel had about 27,200 branded searches, while Tiger Brokers had 890. Kernel made up 15.1% of all investment platform searches we track, and Tiger Brokers accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about investment platforms, Kernel appeared in four of the five answers and Tiger Brokers in one. Kernel was mentioned before Tiger Brokers in every answer that named either.

Among investment platforms in New Zealand in September 2026

Who do people search for more?

Kernel, about 31 searches for every 1 for Tiger Brokers

Kernel 27.2K searchesTiger Brokers 890 searches

Who does AI mention more?

Kernel, mentioned in 4 of 5 answers, Tiger Brokers in 1

Kernel in 4 of 5Tiger Brokers in 1 of 5

Who does AI recommend more?

Kernel, named ahead of Tiger Brokers in 4 of 4 answers

Kernel first in 4Tiger Brokers never first

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Top investment platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kernel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tiger Brokers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kernel was listed before Tiger Brokers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sharesies1st
  2. InvestNow2nd
  3. Kernel3rd
  4. Hatch4th
  5. ASB Securities5th
  6. Tiger Brokers6th
  7. Craigs Investment Partners–
  8. Forsyth Barr–
  9. Jarden–
  10. Snowball Effect–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharesies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InvestNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hatch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB Securities2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiger Brokers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craigs Investment Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forsyth Barr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snowball Effect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about investment platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Kernel or Tiger Brokers more popular in search?

This chart shows how often people search Google for Kernel and Tiger Brokers by name. Each line represents a brand's share of searches for all 11 investment platforms we track, month by month, from searches in New Zealand.

Kernel and Tiger Brokers among investment platforms in New Zealand, by month

Share of searches by month for Kernel, Tiger Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthSharesiesKernelHatchInvestNowCraigs Investment PartnersForsyth BarrASB SecuritiesJardenTiger BrokersSnowball EffectStake
Oct 202547.6%7.9%16.3%7.9%8.2%4.7%5.2%0.7%0.82%0.21%0.42%
Nov 202544.6%9%15.1%9%9.8%5.4%4.8%0.76%0.78%0.36%0.28%
Dec 202541%9.8%16.9%10%9.1%6%5.4%0.62%0.68%0.27%0.27%
Jan 202646.1%9.4%15.5%9.2%8.3%4.5%5%0.55%0.96%0.25%0.25%
Feb 202645.8%9.3%12.7%9.2%10.1%5.5%4.9%0.93%0.8%0.54%0.25%
Mar 202643.5%10.3%13.5%8.7%9.6%6.3%5.8%0.92%0.77%0.42%0.23%
Apr 202642.8%11.1%14.5%10.5%9.4%5.1%4.6%0.63%0.75%0.34%0.23%
May 202642.5%12.7%14.5%10.4%8.9%4.2%4.6%0.72%0.89%0.34%0.24%
Jun 202642.4%12.7%14.4%10.5%8.5%5%4.6%0.5%0.89%0.28%0.21%
Jul 202637.2%16.6%12.7%11.2%9.5%5.4%4.9%1.1%0.8%0.3%0.18%
Aug 202640%14.9%11.1%9.8%9.8%5.8%5.3%2.1%0.54%0.39%0.23%
Sep 202641.8%15.1%11.6%10.2%9.9%5%4.5%0.83%0.5%0.33%0.21%

How has the Kernel and Tiger Brokers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand investment platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for Kernel in New Zealand rose 47.2% over 12 measured months, from 18.5K to 27.2K in September 2026.

  2. Estimated monthly branded searches for Tiger Brokers in New Zealand fell 53.6% over 12 measured months, from 1.9K to 890 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Kernel’s and Tiger Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kernel

11 branded search terms

  • kernel cash fund
  • kernel fund
  • kernel funds
  • kernel invest
  • kernel investment funds
  • kernel kiwisaver
  • kernel kiwisaver funds
  • kernel wealth
  • kernel wealth funds
  • kernel wealth kiwisaver
  • kiwisaver kernel

Tiger Brokers

3 branded search terms

  • tiger brokers
  • tiger brokers shares
  • tiger brokers stocks

How the Brand Demand Index is measured

Other head-to-heads among investment platforms

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