Brandwave

Kammok vs Sea to Summit:Which is more popular?

In September 2026, Sea to Summit had more branded searches than Kammok among bug net brands in New Zealand. Sea to Summit had about 720 branded searches, while Kammok had 20. Sea to Summit made up 91.1% of all bug net brand searches we track, and Kammok accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about bug net brands, Sea to Summit appeared in four of the five answers and Kammok in none.

Among bug net brands in New Zealand in September 2026

Who do people search for more?

Sea to Summit, about 36 searches for every 1 for Kammok

Sea to Summit 720 searchesKammok 20 searches

Who does AI mention more?

Sea to Summit, mentioned in 4 of 5 answers, Kammok in 0

Sea to Summit in 4 of 5Kammok in 0 of 5

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Top bug net brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kammok did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ticket to the Moon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kammok0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bug net brands

5 answers
  • Asked ChatGPT

    “Which bug net brand should I buy in New Zealand?”

    1. 1Sea to Summit
  • Asked ChatGPT

    “What are the best bug net brands in New Zealand?”

    1. 1Sea to Summit
  • Asked ChatGPT

    “What's the best bug net brand in New Zealand for camping?”

    1. 1Sea to Summit
  • Searched Google, AI Overview

    “best bug net”

    1. 1Sea to Summit
  • Searched Google, AI Overview

    “mosquito net for camping”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Kammok or Sea to Summit more popular in search?

    This chart shows how often people search Google for Kammok and Sea to Summit by name. Each line represents a brand's share of searches for all three bug net brands we track, month by month, from searches in New Zealand.

    Kammok and Sea to Summit among bug net brands in New Zealand, by month

    Share of searches by month for Sea to Summit, Kammok. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSea to SummitTicket to the MoonKammok
    Oct 202596.7%2.2%1.1%
    Nov 202594.3%3.8%1.9%
    Dec 202594.3%3.8%1.9%
    Jan 202696.2%1.9%1.9%
    Feb 202695.2%2.9%1.9%
    Mar 202697.1%0.97%1.9%
    Apr 202695.7%3.3%1.1%
    May 202696.7%2.2%1.1%
    Jun 202694.7%2.6%2.6%
    Jul 202692.3%5.1%2.6%
    Aug 202693.5%5.2%1.3%
    Sep 202691.1%6.3%2.5%

    How has the Kammok and Sea to Summit comparison changed over the last 12 months?

    3 findings
    • Sea to Summit was ahead of Kammok in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Kammok’s share of searches among bug net brands in New Zealand moved from 1.1% to 2.5%, and its estimated monthly branded searches moved from 10 to 20.
    • Across the 12 months ending September 2026, Sea to Summit’s share of searches among bug net brands in New Zealand moved from 96.7% to 91.1%, and its estimated monthly branded searches moved from 880 to 720.

    How did search popularity change for New Zealand bug net brands in September 2026?

    2 changes
    1. In September 2026, Kammok gained share of searches among bug net brands in New Zealand, from 1.3% to 2.5%.

    2. In September 2026, Sea to Summit lost share of searches among bug net brands in New Zealand, from 93.5% to 91.1%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Kammok’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Kammok

    2 branded search terms

    • kammok
    • kammok hammock

    Sea to Summit

    1 branded search term

    • sea to summit

    How the Brand Demand Index is measured

    Other head-to-heads among bug net brands

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