Brandwave

Jarden vs Kernel:Which is more popular?

In September 2026, Kernel had more branded searches than Jarden among investment platforms in New Zealand. Kernel had about 27,200 branded searches, while Jarden had 1,490. Kernel made up 15.1% of all investment platform searches we track, and Jarden accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about investment platforms, Kernel appeared in four of the five answers and Jarden in none.

Among investment platforms in New Zealand in September 2026

Who do people search for more?

Kernel, about 18 searches for every 1 for Jarden

Kernel 27.2K searchesJarden 1.5K searches

Who does AI mention more?

Kernel, mentioned in 4 of 5 answers, Jarden in 0

Kernel in 4 of 5Jarden in 0 of 5

Who does AI recommend more?

Kernel, the only one of the two named

Kernel first in 4Jarden never named

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Top investment platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kernel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jarden did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sharesies1st
  2. InvestNow2nd
  3. Kernel3rd
  4. Hatch4th
  5. ASB Securities5th
  6. Tiger Brokers6th
  7. Craigs Investment Partners–
  8. Forsyth Barr–
  9. Jarden–
  10. Snowball Effect–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sharesies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InvestNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kernel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hatch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB Securities2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tiger Brokers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craigs Investment Partners0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forsyth Barr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jarden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snowball Effect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about investment platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Jarden or Kernel more popular in search?

This chart shows how often people search Google for Jarden and Kernel by name. Each line represents a brand's share of searches for all 11 investment platforms we track, month by month, from searches in New Zealand.

Jarden and Kernel among investment platforms in New Zealand, by month

Share of searches by month for Kernel, Jarden. The figures are in the table below the chart.

View monthly share of searches table
MonthSharesiesKernelHatchInvestNowCraigs Investment PartnersForsyth BarrASB SecuritiesJardenTiger BrokersSnowball EffectStake
Oct 202547.6%7.9%16.3%7.9%8.2%4.7%5.2%0.7%0.82%0.21%0.42%
Nov 202544.6%9%15.1%9%9.8%5.4%4.8%0.76%0.78%0.36%0.28%
Dec 202541%9.8%16.9%10%9.1%6%5.4%0.62%0.68%0.27%0.27%
Jan 202646.1%9.4%15.5%9.2%8.3%4.5%5%0.55%0.96%0.25%0.25%
Feb 202645.8%9.3%12.7%9.2%10.1%5.5%4.9%0.93%0.8%0.54%0.25%
Mar 202643.5%10.3%13.5%8.7%9.6%6.3%5.8%0.92%0.77%0.42%0.23%
Apr 202642.8%11.1%14.5%10.5%9.4%5.1%4.6%0.63%0.75%0.34%0.23%
May 202642.5%12.7%14.5%10.4%8.9%4.2%4.6%0.72%0.89%0.34%0.24%
Jun 202642.4%12.7%14.4%10.5%8.5%5%4.6%0.5%0.89%0.28%0.21%
Jul 202637.2%16.6%12.7%11.2%9.5%5.4%4.9%1.1%0.8%0.3%0.18%
Aug 202640%14.9%11.1%9.8%9.8%5.8%5.3%2.1%0.54%0.39%0.23%
Sep 202641.8%15.1%11.6%10.2%9.9%5%4.5%0.83%0.5%0.33%0.21%

How has the Jarden and Kernel comparison changed over the last 12 months?

3 findings
  • Kernel was ahead of Jarden in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jarden’s share of searches among investment platforms in New Zealand moved from 0.7% to 0.83%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
  • Across the 12 months ending September 2026, Kernel’s share of searches among investment platforms in New Zealand moved from 7.9% to 15.1%, and its estimated monthly branded searches moved from 18.5K to 27.2K.

How did search popularity change for New Zealand investment platforms in September 2026?

2 changes

  1. In September 2026, Jarden lost share of searches among investment platforms in New Zealand, from 2.1% to 0.83%.

  2. Estimated monthly branded searches for Kernel in New Zealand rose 47.2% over 12 measured months, from 18.5K to 27.2K in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Jarden’s and Kernel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jarden

6 branded search terms

  • jarden
  • jarden corp
  • jarden investment
  • Jarden Securities
  • jarden shares
  • jarden stocks

Kernel

11 branded search terms

  • kernel cash fund
  • kernel fund
  • kernel funds
  • kernel invest
  • kernel investment funds
  • kernel kiwisaver
  • kernel kiwisaver funds
  • kernel wealth
  • kernel wealth funds
  • kernel wealth kiwisaver
  • kiwisaver kernel

How the Brand Demand Index is measured

Other head-to-heads among investment platforms

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