Brandwave

Island Gelato vs Zelati Dessert Café:Which is more popular?

In September 2026, Island Gelato had more branded searches than Zelati Dessert Café among gelato and ice cream shops in New Zealand. Island Gelato had about 1,390 branded searches, while Zelati Dessert Café had 480. Island Gelato made up 3.7% of all gelato and ice cream shop searches we track, and Zelati Dessert Café accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about gelato and ice cream shops, Zelati Dessert Café appeared in two of the four answers and Island Gelato in one. Island Gelato and Zelati Dessert Café were each mentioned first in one of the two answers that named either.

Among gelato and ice cream shops in New Zealand in September 2026

Who do people search for more?

Island Gelato, about 3 searches for every 1 for Zelati Dessert Café

Island Gelato 1.4K searchesZelati Dessert Café 480 searches

Who does AI mention more?

Zelati Dessert Café, mentioned in 2 of 4 answers, Island Gelato in 1

Zelati Dessert Café in 2 of 4Island Gelato in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Island Gelato first in 1Zelati Dessert Café first in 1

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Top gelato and ice cream shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zelati Dessert Café was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Island Gelato was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Island Gelato and Zelati Dessert Café were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giapo1st
  2. Duck Island Ice Cream2nd
  3. Zelati Dessert Café3rd
  4. Island Gelato4th
  5. Rollickin' Gelato5th
  6. Kaffee Eis6th
  7. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giapo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Duck Island Ice Cream3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rollickin' Gelato2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zelati Dessert Café2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Island Gelato1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaffee Eis1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patagonia Chocolates0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gelato and ice cream shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Island Gelato or Zelati Dessert Café more popular in search?

This chart shows how often people search Google for Island Gelato and Zelati Dessert Café by name. Each line represents a brand's share of searches for all seven gelato and ice cream shops we track, month by month, from searches in New Zealand.

Island Gelato and Zelati Dessert Café among gelato and ice cream shops in New Zealand, by month

Share of searches by month for Island Gelato, Zelati Dessert Café. The figures are in the table below the chart.

View monthly share of searches table
MonthGiapoPatagonia ChocolatesRollickin' GelatoIsland GelatoKaffee EisDuck Island Ice CreamZelati Dessert Café
Oct 202534.4%32.2%22.4%4.3%2.8%2%1.9%
Nov 202541.1%29.8%20.7%4.1%1.7%1.4%1.2%
Dec 202545.2%34.4%11.1%4.7%2%1.3%1.4%
Jan 202647.5%34.2%6.8%5.7%2.5%1.4%1.9%
Feb 202643.7%40.8%6%4.6%2.4%1.2%1.3%
Mar 202647.8%36.7%6.6%4.1%2%1.3%1.5%
Apr 202643.1%40.5%7.4%3.7%2.3%1.5%1.6%
May 202650.9%31%8.2%4.3%2.3%1.8%1.5%
Jun 202654%27%8.9%3.6%3%1.7%2%
Jul 202648.6%29.8%9.7%5.1%2.7%2.3%1.8%
Aug 202650%31.5%8.6%3.7%1.9%2%2.3%
Sep 202650.3%32.1%8.5%3.7%2.4%1.8%1.3%

How has the Island Gelato and Zelati Dessert Café comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gelato and ice cream shops in September 2026?

2 changes
  1. In September 2026, Zelati Dessert Café lost share of searches among gelato and ice cream shops in New Zealand, from 2.3% to 1.3%.

  2. Estimated monthly branded searches for Island Gelato in New Zealand fell 30.2% over 12 measured months, from 2K to 1.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Island Gelato’s and Zelati Dessert Café’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Island Gelato

2 branded search terms

  • island gelato
  • island gelato co

Zelati Dessert Café

1 branded search term

  • zelati

How the Brand Demand Index is measured

Other head-to-heads among gelato and ice cream shops

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