Irving Smith Architects vs Waka Group:Which is more popular by branded search in New Zealand?
In August 2026, Irving Smith Architects had more branded searches than Waka Group among nelson architecture firms in New Zealand. Irving Smith Architects was estimated to have 120 branded searches compared to Waka Group’s 50, and held a 16.4% Share of Search versus Waka Group’s 6.8%.
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Which is more popular in search, Irving Smith Architects or Waka Group?
Compare Nelson architecture firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Irving Smith Architects, Waka Group. The figures are in the table below the chart.
View monthly share of search table
| Month | JTB Architects | Irving Smith Architects | Fineline Architecture | Waka Group |
|---|---|---|---|---|
| Oct 2025 | 71.4% | 15.6% | 6.5% | 6.5% |
| Nov 2025 | 74% | 12.3% | 9.6% | 4.1% |
| Dec 2025 | 68.4% | 12.3% | 15.8% | 3.5% |
| Jan 2026 | 77.8% | 9.7% | 9.7% | 2.8% |
| Feb 2026 | 73.3% | 16.7% | 7.8% | 2.2% |
| Mar 2026 | 65.9% | 17% | 12.5% | 4.5% |
| Apr 2026 | 62% | 14.1% | 19.7% | 4.2% |
| May 2026 | 67.5% | 12% | 16.9% | 3.6% |
| Jun 2026 | 67.1% | 17.1% | 11% | 4.9% |
| Jul 2026 | 67.6% | 13.2% | 13.2% | 5.9% |
| Aug 2026 | 61.6% | 16.4% | 15.1% | 6.8% |
| Sep 2026 | — | — | — | — |
How has the Irving Smith Architects and Waka Group comparison changed over the last 12 months?
3 findings
- Irving Smith Architects was ahead of Waka Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irving Smith Architects’ estimated Share of Search among nelson architecture firms in New Zealand moved from 15.6% to 16.4%, and its estimated monthly branded searches held steady at 120.
- Across the 11 months ending August 2026, Waka Group’s estimated Share of Search among nelson architecture firms in New Zealand moved from 6.5% to 6.8%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand nelson architecture firms in August 2026?
2 changes
In August 2026, Irving Smith Architects overtook Fineline Architecture to rank 2nd among nelson architecture firms in New Zealand, at 16.4%.
In August 2026, Waka Group gained estimated Share of Search among nelson architecture firms in New Zealand, from 5.9% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Irving Smith Architects’ and Waka Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irving Smith Architects
2 branded search terms
- irving smith architects
- isarchitects
Waka Group
2 branded search terms
- waka group
- waka group architecture
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.