Ironsand Architecture vs Reform Architecture:Which is more popular by branded search in New Zealand?
In August 2026, Ironsand Architecture had more branded searches than Reform Architecture among palmerston north architecture firms in New Zealand. Ironsand Architecture was estimated to have 20 branded searches compared to Reform Architecture’s 10, and held a 50% Share of Search versus Reform Architecture’s 25%.
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Which is more popular in search, Ironsand Architecture or Reform Architecture?
Compare Palmerston North architecture firms using branded searches made in Palmerston North. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ironsand Architecture, Reform Architecture. The figures are in the table below the chart.
View monthly share of search table
| Month | Ironsand Architecture | Duckett Architecture | Reform Architecture |
|---|---|---|---|
| Oct 2025 | 50% | 25% | 25% |
| Nov 2025 | 20% | 40% | 40% |
| Dec 2025 | 25% | 25% | 50% |
| Jan 2026 | 33.3% | 33.3% | 33.3% |
| Feb 2026 | 33.3% | 33.3% | 33.3% |
| Mar 2026 | 25% | 50% | 25% |
| Apr 2026 | 33.3% | 33.3% | 33.3% |
| May 2026 | 33.3% | 33.3% | 33.3% |
| Jun 2026 | 50% | 25% | 25% |
| Jul 2026 | 50% | 33.3% | 16.7% |
| Aug 2026 | 50% | 25% | 25% |
| Sep 2026 | — | — | — |
How has the Ironsand Architecture and Reform Architecture comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Reform Architecture took it in November 2025, Ironsand Architecture took it in June 2026.
- Across the 11 months ending August 2026, Ironsand Architecture’s estimated Share of Search among palmerston north architecture firms in New Zealand held steady at 50%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Reform Architecture’s estimated Share of Search among palmerston north architecture firms in New Zealand held steady at 25%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand palmerston north architecture firms in August 2026?
1 change

In August 2026, Reform Architecture gained estimated Share of Search among palmerston north architecture firms in New Zealand, from 16.7% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using Ironsand Architecture’s and Reform Architecture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ironsand Architecture
1 branded search term
- ironsand architecture
Reform Architecture
1 branded search term
- reform architecture

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.