Idyllic vs MRD Web + Digital Marketing:Which is more popular by branded search in New Zealand?
In August 2026, Idyllic had more branded searches than MRD Web + Digital Marketing among napier digital marketing agencies in New Zealand. Idyllic was estimated to have 140 branded searches compared to MRD Web + Digital Marketing’s 50, and held a 73.7% Share of Search versus MRD Web + Digital Marketing’s 26.3%.
Follow Idyllic vs MRD Web + Digital Marketing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Idyllic or MRD Web + Digital Marketing?
Compare Napier digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Idyllic, MRD Web + Digital Marketing. The figures are in the table below the chart.
View monthly share of search table
| Month | Idyllic | MRD Web + Digital Marketing |
|---|---|---|
| Oct 2025 | 70.6% | 29.4% |
| Nov 2025 | 85% | 15% |
| Dec 2025 | 75% | 25% |
| Jan 2026 | 66.7% | 33.3% |
| Feb 2026 | 60% | 40% |
| Mar 2026 | 76.5% | 23.5% |
| Apr 2026 | 76% | 24% |
| May 2026 | 68.4% | 31.6% |
| Jun 2026 | 57.1% | 42.9% |
| Jul 2026 | 70.6% | 29.4% |
| Aug 2026 | 73.7% | 26.3% |
| Sep 2026 | — | — |
How has the Idyllic and MRD Web + Digital Marketing comparison changed over the last 12 months?
3 findings
- Idyllic was ahead of MRD Web + Digital Marketing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Idyllic’s estimated Share of Search among napier digital marketing agencies in New Zealand moved from 70.6% to 73.7%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 11 months ending August 2026, MRD Web + Digital Marketing’s estimated Share of Search among napier digital marketing agencies in New Zealand moved from 29.4% to 26.3%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand napier digital marketing agencies in August 2026?
2 changes
In August 2026, Idyllic gained estimated Share of Search among napier digital marketing agencies in New Zealand, from 70.6% to 73.7%.
In August 2026, MRD Web + Digital Marketing lost estimated Share of Search among napier digital marketing agencies in New Zealand, from 29.4% to 26.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Idyllic’s and MRD Web + Digital Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Idyllic
5 branded search terms
- idyllic agency
- idyllic design
- idyllic marketing
- idyllic new plymouth
- idyllic nz
MRD Web + Digital Marketing
2 branded search terms
- mrd napier
- mrd web
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.