Brandwave

Hydroflow vs Zip Water:Which is more popular?

In September 2026, Hydroflow had more branded searches than Zip Water among water filter brands in New Zealand. Hydroflow had about 1,300 branded searches, while Zip Water had 170. Hydroflow made up 8% of all water filter brand searches we track, and Zip Water accounted for 1%. When we asked ChatGPT and Google AI Overviews about water filter brands, neither Hydroflow nor Zip Water appeared in any of the five answers.

Among water filter brands in New Zealand in September 2026

Who do people search for more?

Hydroflow, about 8 searches for every 1 for Zip Water

Hydroflow 1.3K searchesZip Water 170 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Hydroflow in 0 of 5Zip Water in 0 of 5

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Top water filter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Hydroflow nor Zip Water showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brita1st
  2. Puretec2nd
  3. Doulton3rd
  4. Philips–
  5. Hydroflow–
  6. Waters Co–
  7. Billi–
  8. Zip Water–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puretec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doulton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydroflow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waters Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Billi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zip Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water filter brands

5 answers
  • Asked ChatGPT

    “Which water filter brand should I buy in New Zealand?”

    1. 1Brita
    2. 2Puretec
    3. 3Doulton
  • Asked ChatGPT

    “What are the best water filter brands in New Zealand?”

    1. 1Puretec
    2. 2Brita
    3. 3Doulton
  • Asked ChatGPT

    “What's the best water filter brand in New Zealand for clean drinking water?”

    1. 1Puretec
    2. 2Brita
    3. 3Doulton
  • Searched Google, AI Overview

    “best water filter”

    1. 1Brita
    2. 2Doulton
  • Searched Google, AI Overview

    “home water filter nz”

    1. 1Puretec

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hydroflow or Zip Water more popular in search?

This chart shows how often people search Google for Hydroflow and Zip Water by name. Each line represents a brand's share of searches for all eight water filter brands we track, month by month, from searches in New Zealand.

Hydroflow and Zip Water among water filter brands in New Zealand, by month

Share of searches by month for Hydroflow, Zip Water. The figures are in the table below the chart.

View monthly share of searches table
MonthBritaPhilipsPuretecHydroflowDoultonWaters CoBilliZip Water
Oct 202537.6%30%15.1%6.5%4.7%3.5%1.7%0.78%
Nov 202538.9%31%13.3%6%4.3%4.2%1.5%0.72%
Dec 202536%34.6%13.1%5.5%5.5%3.6%1.1%0.63%
Jan 202637.7%31.9%13.6%6%5.3%3.3%1.4%0.9%
Feb 202641.8%28.9%13.3%6.6%3.9%3.1%1.5%0.86%
Mar 202639.6%27.8%14.2%8.5%3.8%3.6%1.7%0.85%
Apr 202638%34%12.6%6.1%4.4%2.4%1.6%0.8%
May 202636.7%36.4%12.1%6%4.3%2.1%1.6%0.84%
Jun 202638.7%34.7%12.1%5.6%4.1%2.5%1.4%0.85%
Jul 202639.8%33.7%12.3%6%3.5%2.6%1.2%0.95%
Aug 202637.9%34.9%12.6%6.1%3.6%2.4%1.5%0.98%
Sep 202636.8%32%12.7%8%4.4%3.5%1.6%1%

How has the Hydroflow and Zip Water comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand water filter brands in September 2026?

2 changes
  1. In September 2026, Hydroflow gained share of searches among water filter brands in New Zealand, from 6.1% to 8%.

  2. Estimated monthly branded searches for Zip Water in New Zealand rose 41.7% over 12 measured months, from 120 to 170 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hydroflow’s and Zip Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydroflow

1 branded search term

  • hydroflow

Zip Water

4 branded search terms

  • zip hydrotap
  • zip tap
  • zip water
  • zip water filtration

How the Brand Demand Index is measured

Other head-to-heads among water filter brands

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