Humanitix vs Tixel:Which is more popular by branded search in New Zealand?
In August 2026, Humanitix had more branded searches than Tixel among event ticketing platforms in New Zealand. Humanitix was estimated to have 11.3K branded searches compared to Tixel’s 3.6K, and held a 4.6% Share of Search versus Tixel’s 1.5%.
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Which is more popular in search, Humanitix or Tixel?
Compare ticketing platforms selling and reselling tickets to concerts, sport, and events in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Humanitix, Tixel. The figures are in the table below the chart.
View monthly share of search table
| Month | Ticketek | Ticketmaster | Eventfinda | Humanitix | Moshtix | iTICKET | Eventbrite | Flicket | Tixel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 39.2% | 10.8% | 6.6% | 3.2% | 3.8% | 3.9% | 1.2% | 2.6% |
| Nov 2025 | 20.3% | 48.4% | 9.2% | 5.8% | 3.8% | 2.7% | 3.2% | 1.4% | 5.2% |
| Dec 2025 | 24% | 42.4% | 10% | 3.3% | 6.3% | 1.4% | 3.4% | 4% | 5.1% |
| Jan 2026 | 24.2% | 45.6% | 7.7% | 3.1% | 6.5% | 1.6% | 2.6% | 3.5% | 5.1% |
| Feb 2026 | 23.3% | 43.8% | 6% | 3.7% | 10.9% | 3.8% | 2.5% | 1.9% | 4% |
| Mar 2026 | 24% | 49.4% | 7.6% | 5.9% | 1.2% | 3.6% | 2.8% | 2.4% | 3.1% |
| Apr 2026 | 21.4% | 53.8% | 8.5% | 5.3% | 1.3% | 3.2% | 2.7% | 1.2% | 2.6% |
| May 2026 | 15.2% | 59.7% | 7.5% | 6% | 1.5% | 3.4% | 2.8% | 1% | 2.8% |
| Jun 2026 | 19.5% | 51.1% | 11.1% | 6.3% | 1.2% | 3.4% | 3.4% | 1.8% | 2.3% |
| Jul 2026 | 32.4% | 38% | 10% | 7.5% | 1.6% | 3.5% | 3.5% | 1.4% | 2.1% |
| Aug 2026 | 41.5% | 36.3% | 6% | 4.6% | 3.3% | 2.3% | 2.3% | 2.3% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Humanitix and Tixel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Tixel took it in December 2025, Humanitix took it in March 2026.
- Across the 11 months ending August 2026, Humanitix’s estimated Share of Search among event ticketing platforms in New Zealand moved from 6.6% to 4.6%, and its estimated monthly branded searches moved from 11.2K to 11.3K.
- Across the 11 months ending August 2026, Tixel’s estimated Share of Search among event ticketing platforms in New Zealand moved from 2.6% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand event ticketing platforms in August 2026?
4 changes
In August 2026, Moshtix overtook Tixel to rank 5th among event ticketing platforms in New Zealand, at 3.3%.
In August 2026, Flicket overtook Tixel to rank 8th among event ticketing platforms in New Zealand, at 2.3%.
In August 2026, Humanitix lost estimated Share of Search among event ticketing platforms in New Zealand, from 7.5% to 4.6%.
In August 2026, Tixel lost estimated Share of Search among event ticketing platforms in New Zealand, from 2.1% to 1.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Humanitix’s and Tixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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