Brandwave

Hibachi vs Mugen Sushi:Which is more popular in New Zealand?

In October 2026, Mugen Sushi had more branded searches than Hibachi among Christchurch Japanese restaurants in New Zealand. Mugen Sushi had about 4,500 branded searches, while Hibachi had 390. Mugen Sushi made up 17.2% of all Christchurch Japanese restaurant searches we track, and Hibachi accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Christchurch Japanese restaurants, Hibachi appeared in two of the three answers and Mugen Sushi in none.

Among Christchurch Japanese restaurants in New Zealand in October 2026

Who do people search for more?

Mugen Sushi, about 12 searches for every 1 for Hibachi

Mugen Sushi 4.5K searchesHibachi 390 searches

Who does AI mention more?

Hibachi, mentioned in 2 of 3 answers, Mugen Sushi in 0

Hibachi in 2 of 3Mugen Sushi in 0 of 3

Who does AI recommend more?

Hibachi, the only one of the two named

Hibachi first in 2Mugen Sushi never named

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Top Christchurch Japanese restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hibachi was mentioned in two out of three: in two of the three ChatGPT answers. Mugen Sushi did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kinji1st
  2. Sakimoto Japanese Bistro2nd
  3. Bar Yoku3rd
  4. Tanoshi4th
  5. Hibachi5th
  6. Mugen Sushi–
  7. Tomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sakimoto Japanese Bistro3 of 3Named in 3 of 3 ChatGPT answers
  • Kinji3 of 3Named in 3 of 3 ChatGPT answers
  • Bar Yoku2 of 3Named in 2 of 3 ChatGPT answers
  • Tanoshi2 of 3Named in 2 of 3 ChatGPT answers
  • Hibachi2 of 3Named in 2 of 3 ChatGPT answers
  • Mugen Sushi0 of 3Named in 0 of 3 ChatGPT answers
  • Tomi0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Christchurch Japanese restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hibachi or Mugen Sushi more popular in search?

This chart shows how often people search Google for Hibachi and Mugen Sushi by name. Each line represents a brand's share of searches for all seven Christchurch Japanese restaurants we track, month by month, from searches in New Zealand.

Hibachi and Mugen Sushi among Christchurch Japanese restaurants in New Zealand, by month

Share of searches by month for Mugen Sushi, Hibachi. The figures are in the table below the chart.

View monthly share of searches table
MonthBar YokuTanoshiMugen SushiSakimoto Japanese BistroKinjiHibachiTomi
Nov 202531.4%25.6%17.9%14.5%9.4%1.2%0.12%
Dec 202527.8%27.8%17.3%15.6%10%1.3%0.1%
Jan 202630.5%25%17.4%14%11.2%1.8%0.12%
Feb 202634%22.6%16%12.7%12.4%2%0.17%
Mar 202635%23.3%16.9%13.2%10.3%1.1%0.18%
Apr 202630.3%24.7%19%13.9%10.9%1.2%0.15%
May 202639.7%21.7%16.8%12.1%7.7%1.9%0.16%
Jun 202635.2%23.5%17.7%10.8%10.5%2.1%0.26%
Jul 202631.7%25.9%17.6%11.7%11.4%1.5%0.16%
Aug 202632.1%26.1%16.6%11.9%11.6%1.5%0.12%
Sep 202635%23.3%18.2%10.8%10.4%2.1%0.13%
Oct 202630.9%25.2%17.2%14%11.1%1.5%0.11%

How has branded search for Hibachi and Mugen Sushi changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch Japanese restaurants in October 2026?

2 changes
  1. In October 2026, Mugen Sushi lost share of searches among Christchurch Japanese restaurants in New Zealand, from 18.2% to 17.2%.

  2. In October 2026, Hibachi lost share of searches among Christchurch Japanese restaurants in New Zealand, from 2.1% to 1.5%.

How are Hibachi’s and Mugen Sushi’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Hibachi’s and Mugen Sushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hibachi

1 branded search term

  • hibachi christchurch

Mugen Sushi

7 branded search terms

  • mugen sushi
  • mugen sushi burnside
  • mugen sushi cbd
  • mugen sushi menu
  • mugen sushi moorhouse
  • mugen sushi restaurant
  • mugen sushi wigram

How the Brand Demand Index is measured

Other head-to-heads among Christchurch Japanese restaurants

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