Herschel vs NOMATIC:Which is more popular by branded search in New Zealand?
In August 2026, Herschel had more branded searches than NOMATIC among backpack brands in New Zealand. Herschel was estimated to have 850 branded searches compared to NOMATIC’s 40, and held a 7.6% Share of Search versus NOMATIC’s 0.36%.
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Which is more popular in search, Herschel or NOMATIC?
Compare the hiking, travel and everyday backpack brands New Zealanders carry. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herschel, NOMATIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | Osprey | Herschel | Deuter | NOMATIC |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 30.8% | 9.5% | 5.6% | 0.58% |
| Nov 2025 | 56.5% | 27.9% | 9.6% | 5.7% | 0.29% |
| Dec 2025 | 54.7% | 29.1% | 10.4% | 5.4% | 0.44% |
| Jan 2026 | 46.1% | 34% | 13% | 6.3% | 0.57% |
| Feb 2026 | 47.4% | 35.8% | 9.9% | 6.3% | 0.61% |
| Mar 2026 | 50.7% | 33.8% | 8.7% | 6.3% | 0.45% |
| Apr 2026 | 52.8% | 34.1% | 6.7% | 5.7% | 0.65% |
| May 2026 | 51.2% | 36.1% | 6.5% | 5.6% | 0.54% |
| Jun 2026 | 51.9% | 36% | 8% | 3.6% | 0.45% |
| Jul 2026 | 50% | 36.5% | 9.2% | 3.8% | 0.39% |
| Aug 2026 | 52.9% | 33.8% | 7.6% | 5.3% | 0.36% |
| Sep 2026 | — | — | — | — | — |
How has the Herschel and NOMATIC comparison changed over the last 12 months?
3 findings
- Herschel was ahead of NOMATIC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands in New Zealand moved from 9.5% to 7.6%, and its estimated monthly branded searches moved from 980 to 850.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among backpack brands in New Zealand moved from 0.58% to 0.36%, and its estimated monthly branded searches moved from 60 to 40.
How did search popularity change for New Zealand backpack brands in August 2026?
2 changes
In August 2026, Herschel lost estimated Share of Search among backpack brands in New Zealand, from 9.2% to 7.6%.
Estimated monthly branded searches for NOMATIC in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Herschel’s and NOMATIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herschel
9 branded search terms
- herschel america backpack
- herschel backpack
- herschel bag
- herschel duffle backpack
- herschel heritage backpack
- herschel little america backpack
- herschel navy backpack
- herschel pack
- herschel travel backpack
NOMATIC
3 branded search terms
- nomatic backpack
- nomatic pack
- nomatic travel backpack
Put your own brand in this comparison
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