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Hearing Institute vs Hobsonville Hearing:Which is more popular?

In September 2026, Hobsonville Hearing had more branded searches than Hearing Institute among Auckland hearing clinics in New Zealand. Hobsonville Hearing had about 880 branded searches, while Hearing Institute had 170. Hobsonville Hearing made up 16.1% of all Auckland hearing clinic searches we track, and Hearing Institute accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Auckland hearing clinics, Hearing Institute and Hobsonville Hearing each appeared in two of the three answers. Hobsonville Hearing was mentioned before Hearing Institute in two out of three answers.

Among Auckland hearing clinics in New Zealand in September 2026

Who do people search for more?

Hobsonville Hearing, about 5 searches for every 1 for Hearing Institute

Hobsonville Hearing 880 searchesHearing Institute 170 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Hearing Institute in 2 of 3Hobsonville Hearing in 2 of 3

Who does AI recommend more?

Hobsonville Hearing, named ahead of Hearing Institute in 2 of 3 answers

Hobsonville Hearing first in 2Hearing Institute first in 1

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Top Auckland hearing clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hearing Institute and Hobsonville Hearing were each mentioned in two out of three: in two of the three ChatGPT answers. Hobsonville Hearing was listed before Hearing Institute in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Family Hearing Centre1st
  2. Hobsonville Hearing2nd
  3. Hearing Institute3rd
  4. Triton Hearing4th
  5. Resonate Health5th
  6. Bay Audiology6th
  7. Audika–
  8. Hear Again–
  9. Dilworth Hearing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland hearing clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Hearing Institute or Hobsonville Hearing more popular in search?

This chart shows how often people search Google for Hearing Institute and Hobsonville Hearing by name. Each line represents a brand's share of searches for all nine Auckland hearing clinics we track, month by month, from searches in New Zealand.

Hearing Institute and Hobsonville Hearing among Auckland hearing clinics in New Zealand, by month

Share of searches by month for Hobsonville Hearing, Hearing Institute. The figures are in the table below the chart.

View monthly share of searches table
MonthBay AudiologyTriton HearingHobsonville HearingResonate HealthFamily Hearing CentreAudikaHearing InstituteHear AgainDilworth Hearing
Oct 202538.6%15.7%14.6%13.4%7.9%5.7%2.8%1%0.2%
Nov 202537.7%18.4%14.2%11.1%9.5%5.5%2.8%0.59%0.2%
Dec 202537%17.2%13.6%12%11%5.3%2.5%0.69%0.69%
Jan 202639.3%15.8%14.8%13.2%8%5.8%2.3%0.62%0.21%
Feb 202637.6%17.8%13.8%14.3%7.5%5.1%3.3%0.47%0.23%
Mar 202635.4%17.3%13.4%18%7.2%5.4%2.6%0.56%0.19%
Apr 202633.9%16.2%12.4%17.9%8.2%7.6%2.9%0.63%0.21%
May 202631.8%18.3%14.2%16.6%7.7%8.1%2.8%0.39%0.2%
Jun 202632.3%15.2%17.6%16.6%6.4%8.2%2.8%0.6%0.2%
Jul 202631.2%14.9%17.1%15.5%7.6%7.6%5%0.97%0.19%
Aug 202634.7%17.2%13.1%16.6%7.1%7.1%3.1%0.91%0.18%
Sep 202634.9%17.2%16.1%15%7.1%5.7%3.1%0.73%0.18%

How has the Hearing Institute and Hobsonville Hearing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland hearing clinics in September 2026?

2 changes
  1. In September 2026, Hobsonville Hearing overtook Resonate Health to rank 3rd among Auckland hearing clinics in New Zealand, with 16.1% of the searches.

  2. Estimated monthly branded searches for Hearing Institute in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hearing Institute’s and Hobsonville Hearing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hearing Institute

1 branded search term

  • hearing institute

Hobsonville Hearing

1 branded search term

  • hobsonville hearing

How the Brand Demand Index is measured

Other head-to-heads among Auckland hearing clinics

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