Brandwave

Harpic vs Janola:Which is more popular?

In September 2026, Janola had more branded searches than Harpic among household cleaning brands in New Zealand. Janola had about 720 branded searches, while Harpic had 170. Janola made up 8% of all household cleaning brand searches we track, and Harpic accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, neither Harpic nor Janola appeared in any of the five answers.

Among household cleaning brands in New Zealand in September 2026

Who do people search for more?

Janola, about 4 searches for every 1 for Harpic

Janola 720 searchesHarpic 170 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Harpic in 0 of 5Janola in 0 of 5

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Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Harpic nor Janola showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Earthwise2nd
  3. Jif3rd
  4. Dettol4th
  5. Selleys5th
  6. Janola–
  7. Morning Fresh–
  8. Harpic–
  9. Domex–
  10. White King–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dettol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jif3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earthwise3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selleys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Janola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morning Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • White King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about household cleaning brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harpic or Janola more popular in search?

This chart shows how often people search Google for Harpic and Janola by name. Each line represents a brand's share of searches for all 12 household cleaning brands we track, month by month, from searches in New Zealand.

Harpic and Janola among household cleaning brands in New Zealand, by month

Share of searches by month for Janola, Harpic. The figures are in the table below the chart.

View monthly share of searches table
MonthDettolecostoreJifJanolaEarthwiseMorning FreshHarpicDomexWhite KingAjaxPine O CleenSelleys
Oct 202539.9%31.1%8.2%9.8%5.4%1.9%1.5%1.2%0.54%0.14%0.14%0.14%
Nov 202537.3%35.5%7.5%9%5%1.8%1.4%1.8%0.38%0.13%0.13%0.13%
Dec 202539.2%32.2%8.5%10.2%3.7%2%2%1.6%0.28%0.14%0.14%0.14%
Jan 202642.6%28.8%9%8.7%4%2.6%2.1%1.3%0.49%0.12%0.12%0.12%
Feb 202640.7%30.9%8.2%9.7%4.4%2.3%1.9%1.2%0.4%0.13%0.13%0.13%
Mar 202643.6%27.9%7.5%8.9%4.1%3.2%2.1%1.7%0.62%0.12%0.12%0.12%
Apr 202641.6%30.1%8.1%7.8%4.4%3.4%2.2%1.5%0.53%0.13%0.13%0.13%
May 202641.2%29%7.7%9.1%4.2%4.9%1.8%1.4%0.38%0.13%0.13%0.13%
Jun 202643%29.2%8.1%7.6%4.3%4.1%1.8%0.9%0.52%0.13%0.13%0.13%
Jul 202646%25%8.9%8.7%4%3.8%1.7%1.1%0.48%0.12%0.12%0.12%
Aug 202645.8%25.6%9.8%7.8%4.3%3.4%1.5%1.2%0.32%0.11%0.11%0%
Sep 202646.5%23.8%10.1%8%4.4%3.5%1.9%1.2%0.33%0.11%0.11%0.11%

How has the Harpic and Janola comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand household cleaning brands in September 2026?

1 change
  1. Estimated monthly branded searches for Harpic in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Harpic’s and Janola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harpic

1 branded search term

  • harpic

Janola

1 branded search term

  • janola

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

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