Hamilton Orthodontics vs Waikato Orthodontic Centre:Which is more popular by branded search in New Zealand?
In August 2026, Hamilton Orthodontics had more branded searches than Waikato Orthodontic Centre among hamilton orthodontic clinics in New Zealand. Hamilton Orthodontics was estimated to have 1.9K branded searches compared to Waikato Orthodontic Centre’s 1.3K, and held a 59.2% Share of Search versus Waikato Orthodontic Centre’s 40.8%.
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Which is more popular in search, Hamilton Orthodontics or Waikato Orthodontic Centre?
Compare Hamilton orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hamilton Orthodontics, Waikato Orthodontic Centre. The figures are in the table below the chart.
View monthly share of search table
| Month | Hamilton Orthodontics | Waikato Orthodontic Centre |
|---|---|---|
| Oct 2025 | 64.3% | 35.7% |
| Nov 2025 | 55% | 45% |
| Dec 2025 | 59.4% | 40.6% |
| Jan 2026 | 72.7% | 27.3% |
| Feb 2026 | 64.3% | 35.7% |
| Mar 2026 | 59.2% | 40.8% |
| Apr 2026 | 61.3% | 38.7% |
| May 2026 | 61.3% | 38.7% |
| Jun 2026 | 68.3% | 31.7% |
| Jul 2026 | 59.2% | 40.8% |
| Aug 2026 | 59.2% | 40.8% |
| Sep 2026 | — | — |
How has the Hamilton Orthodontics and Waikato Orthodontic Centre comparison changed over the last 12 months?
3 findings
- Hamilton Orthodontics was ahead of Waikato Orthodontic Centre in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hamilton Orthodontics’ estimated Share of Search among hamilton orthodontic clinics in New Zealand moved from 64.3% to 59.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Waikato Orthodontic Centre’s estimated Share of Search among hamilton orthodontic clinics in New Zealand moved from 35.7% to 40.8%, and its estimated monthly branded searches moved from 890 to 1.3K.
How did search popularity change for New Zealand hamilton orthodontic clinics in August 2026?
2 changes

Estimated monthly branded searches for Waikato Orthodontic Centre in New Zealand rose 47.2% over 11 measured months, from 890 to 1.3K in August 2026.

Estimated monthly branded searches for Hamilton Orthodontics in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hamilton Orthodontics’ and Waikato Orthodontic Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hamilton Orthodontics
1 branded search term
- hamilton orthodontics
Waikato Orthodontic Centre
2 branded search terms
- the woc
- waikato orthodontic centre

Put your own brand in this comparison
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