Gull vs Mobil:Which is more popular by branded search in New Zealand?
In August 2026, Mobil had more branded searches than Gull among fuel retailers in New Zealand. Mobil was estimated to have 73.8K branded searches compared to Gull’s 20.7K, and held a 25.8% Share of Search versus Gull’s 7.2%.
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Which is more popular in search, Gull or Mobil?
Compare petrol station and fuel retail brands serving New Zealand motorists, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mobil, Gull. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | bp | Z | Caltex | Gull | Allied Petroleum | NPD | Waitomo | Challenge |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 21.7% | 23% | 9.9% | 6.8% | 6.1% | 4.1% | 5.2% | 0.28% |
| Nov 2025 | 24.9% | 19.5% | 21.1% | 11.5% | 7.1% | 7.6% | 3.5% | 4.4% | 0.31% |
| Dec 2025 | 22.1% | 21% | 19.1% | 12.9% | 7.6% | 8.2% | 3.9% | 4.9% | 0.26% |
| Jan 2026 | 22.2% | 21.2% | 18.9% | 12.8% | 7.6% | 8.1% | 3.8% | 5.1% | 0.25% |
| Feb 2026 | 25.1% | 19.7% | 17.8% | 12.5% | 6.9% | 8.8% | 4.3% | 4.7% | 0.2% |
| Mar 2026 | 26.2% | 15.7% | 17.7% | 12.2% | 8.7% | 8.1% | 5.3% | 5.9% | 0.32% |
| Apr 2026 | 22.1% | 19.9% | 20.4% | 11.8% | 5.6% | 8% | 6.7% | 5.3% | 0.26% |
| May 2026 | 24.5% | 22.2% | 21.6% | 9.7% | 4.9% | 6.3% | 5.9% | 4.6% | 0.29% |
| Jun 2026 | 26.2% | 23.4% | 19.4% | 8.3% | 6.5% | 4.7% | 6.4% | 4.8% | 0.24% |
| Jul 2026 | 25.1% | 22.5% | 19.6% | 9.1% | 7.3% | 5.2% | 6.2% | 4.6% | 0.32% |
| Aug 2026 | 25.8% | 22.9% | 19.9% | 9.2% | 7.2% | 5.7% | 5% | 4.1% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Gull and Mobil comparison changed over the last 12 months?
3 findings
- Mobil was ahead of Gull in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gull’s estimated Share of Search among fuel retailers in New Zealand moved from 6.8% to 7.2%, and its estimated monthly branded searches moved from 21.1K to 20.7K.
- Across the 11 months ending August 2026, Mobil’s estimated Share of Search among fuel retailers in New Zealand moved from 22.9% to 25.8%, and its estimated monthly branded searches moved from 70.5K to 73.8K.
How did search popularity change for New Zealand fuel retailers in August 2026?
1 change
In August 2026, Mobil gained estimated Share of Search among fuel retailers in New Zealand, from 25.1% to 25.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Gull’s and Mobil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gull
11 branded search terms
- Gull
- Gull fuel
- Gull fuel prices today
- Gull near me
- Gull New Zealand
- Gull NZ
- Gull petrol
- Gull petrol near me
- Gull service station
- Gull station
- Gull station near me
Mobil
9 branded search terms
- Mobil
- Mobil fuel
- Mobil near me
- Mobil NZ
- Mobil petrol
- Mobil petrol near me
- Mobil petrol station
- Mobil station
- Mobil station near me
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