Guardian Surveillance vs HSM Group:Which is more popular by branded search in New Zealand?
In August 2026, HSM Group had more branded searches than Guardian Surveillance among napier security system installers in New Zealand. HSM Group was estimated to have 80 branded searches compared to Guardian Surveillance’s 10, and held a 15.4% Share of Search versus Guardian Surveillance’s 1.9%.
Follow Guardian Surveillance vs HSM Group and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Guardian Surveillance or HSM Group?
Compare Napier security system installers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HSM Group, Guardian Surveillance. The figures are in the table below the chart.
View monthly share of search table
| Month | PERL Electrical | HSM Group | Eastek Technologies | Advanced Security | Guardian Surveillance |
|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 11.8% | 17.6% | 5.9% | 2% |
| Nov 2025 | 64.9% | 14% | 15.8% | 3.5% | 1.8% |
| Dec 2025 | 75.5% | 10.2% | 8.2% | 4.1% | 2% |
| Jan 2026 | 71.4% | 10.2% | 10.2% | 6.1% | 2% |
| Feb 2026 | 68.6% | 11.8% | 13.7% | 3.9% | 2% |
| Mar 2026 | 68.7% | 9% | 16.4% | 3% | 3% |
| Apr 2026 | 66% | 15.1% | 13.2% | 3.8% | 1.9% |
| May 2026 | 68.5% | 9.3% | 13% | 7.4% | 1.9% |
| Jun 2026 | 64.8% | 11.1% | 16.7% | 5.6% | 1.9% |
| Jul 2026 | 60.7% | 13.1% | 14.8% | 8.2% | 3.3% |
| Aug 2026 | 63.5% | 15.4% | 13.5% | 5.8% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Guardian Surveillance and HSM Group comparison changed over the last 12 months?
3 findings
- HSM Group was ahead of Guardian Surveillance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guardian Surveillance’s estimated Share of Search among napier security system installers in New Zealand moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand moved from 11.8% to 15.4%, and its estimated monthly branded searches moved from 60 to 80.
How did search popularity change for New Zealand napier security system installers in August 2026?
2 changes
In August 2026, HSM Group overtook Eastek Technologies to rank 2nd among napier security system installers in New Zealand, at 15.4%.
In August 2026, Guardian Surveillance lost estimated Share of Search among napier security system installers in New Zealand, from 3.3% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Guardian Surveillance’s and HSM Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guardian Surveillance
1 branded search term
- guardian surveillance
HSM Group
3 branded search terms
- hsm group
- hsm group nz
- hsmgroup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.