Brandwave

GridAKL vs Regus:Which is more popular by branded search in New Zealand?

In August 2026, Regus had more branded searches than GridAKL among coworking spaces in New Zealand. Regus was estimated to have 950 branded searches compared to GridAKL’s 390, and held a 34.1% Share of Search versus GridAKL’s 14%.

Share of Search among coworking spaces in New Zealand in August 2026Which is more popular in search, GridAKL or Regus?
GridAKL14%390 searches
vs
Regus34.1%950 searches

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Which is more popular in search, GridAKL or Regus?

Compare the coworking and flexible office brands New Zealand businesses work from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GridAKL and Regus among coworking spaces in New Zealand, by month

Share of Search by month for Regus, GridAKL. The figures are in the table below the chart.

View monthly share of search table
MonthGeneratorRegusGridAKLBizDojoSpaces
Oct 202567.9%20.9%7.3%3.4%0.56%
Nov 202551.6%36.2%6.7%4.8%0.64%
Dec 202557%32.6%3.9%5.7%0.87%
Jan 202655.5%31.4%7.2%5.2%0.69%
Feb 202655%32.6%7.5%4.3%0.58%
Mar 202652%30.8%10.6%6%0.54%
Apr 202671.3%18.4%6.3%3.6%0.4%
May 202641.2%38.8%13.1%6.1%0.82%
Jun 202641.7%38%13.2%6.2%0.83%
Jul 202641.2%38.4%13.1%6.5%0.82%
Aug 202647%34.1%14%4.3%0.72%
Sep 2026—————

How has the GridAKL and Regus comparison changed over the last 12 months?

  • Regus was ahead of GridAKL in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, GridAKL’s estimated Share of Search among coworking spaces in New Zealand moved from 7.3% to 14%, and its estimated monthly branded searches held steady at 390.
  • Across the 11 months ending August 2026, Regus’ estimated Share of Search among coworking spaces in New Zealand moved from 20.9% to 34.1%, and its estimated monthly branded searches moved from 1.1K to 950.

How did search popularity change for New Zealand coworking spaces in August 2026?

  1. In August 2026, GridAKL gained estimated Share of Search among coworking spaces in New Zealand, from 13.1% to 14%.

  2. In August 2026, Regus lost estimated Share of Search among coworking spaces in New Zealand, from 38.4% to 34.1%.

How each brand is measured

Brandwave collects information about searches that people make online using GridAKL’s and Regus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GridAKL

1 branded search term

  • gridakl

Regus

9 branded search terms

  • regus
  • regus co working
  • regus com
  • regus coworking
  • regus near me
  • regus new zealand
  • regus nz
  • regus office space
  • regus online

How the Brand Demand Index is measured

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