Glenn Cook Technologies vs Tribe Technology:Which is more popular by branded search in New Zealand?
In August 2026, Tribe Technology had more branded searches than Glenn Cook Technologies among hastings IT support companies in New Zealand. Tribe Technology was estimated to have 480 branded searches compared to Glenn Cook Technologies’ 90, and held a 32.9% Share of Search versus Glenn Cook Technologies’ 6.2%.
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Which is more popular in search, Glenn Cook Technologies or Tribe Technology?
Compare Hastings IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tribe Technology, Glenn Cook Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | DTSL | Tribe Technology | OxygenIT | Glenn Cook Technologies | StressFree IT | Things Digital |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 13.9% | 20.8% | 5% | 2% | 0.99% |
| Nov 2025 | 58.9% | 14.7% | 17.9% | 5.3% | 2.1% | 1.1% |
| Dec 2025 | 59.2% | 15.5% | 12.7% | 9.9% | 1.4% | 1.4% |
| Jan 2026 | 42.1% | 27.6% | 14.5% | 11.8% | 2.6% | 1.3% |
| Feb 2026 | 42.9% | 25% | 20.2% | 8.3% | 2.4% | 1.2% |
| Mar 2026 | 54.7% | 19.8% | 13.2% | 8.5% | 2.8% | 0.94% |
| Apr 2026 | 47.7% | 23.9% | 19.3% | 5.7% | 2.3% | 1.1% |
| May 2026 | 51.5% | 21.2% | 14.1% | 9.1% | 3% | 1% |
| Jun 2026 | 34.8% | 18.8% | 37% | 6.5% | 2.2% | 0.72% |
| Jul 2026 | 39.3% | 28.6% | 24.1% | 6.3% | 0.89% | 0.89% |
| Aug 2026 | 43.8% | 32.9% | 15.1% | 6.2% | 1.4% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the Glenn Cook Technologies and Tribe Technology comparison changed over the last 12 months?
3 findings
- Tribe Technology was ahead of Glenn Cook Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glenn Cook Technologies’ estimated Share of Search among hastings IT support companies in New Zealand moved from 5% to 6.2%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 11 months ending August 2026, Tribe Technology’s estimated Share of Search among hastings IT support companies in New Zealand moved from 13.9% to 32.9%, and its estimated monthly branded searches moved from 140 to 480.
How did search popularity change for New Zealand hastings IT support companies in August 2026?
2 changes

In August 2026, Tribe Technology gained estimated Share of Search among hastings IT support companies in New Zealand, from 28.6% to 32.9%.

Glenn Cook Technologies’ estimated Share of Search among hastings IT support companies in New Zealand has lost ground for 3 months in a row, from 9.1% to 6.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glenn Cook Technologies’ and Tribe Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glenn Cook Technologies
1 branded search term
- glenn cook technologies
Tribe Technology
1 branded search term
- tribe technology

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.