Brandwave

Gimkit vs Quizlet:Which is more popular by branded search in New Zealand?

In August 2026, Quizlet had more branded searches than Gimkit among classroom quiz games in New Zealand. Quizlet was estimated to have 69.6K branded searches compared to Gimkit’s 41.1K, and held a 6.9% Share of Search versus Gimkit’s 4.1%.

Share of Search among classroom quiz games in New Zealand in August 2026Which is more popular in search, Gimkit or Quizlet?
Gimkit4.1%41.1K searches
vs
Quizlet6.9%69.6K searches

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Which is more popular in search, Gimkit or Quizlet?

Compare the game-based quiz tools New Zealand teachers run in class. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gimkit and Quizlet among classroom quiz games in New Zealand, by month

Share of Search by month for Quizlet, Gimkit. The figures are in the table below the chart.

View monthly share of search table
MonthBlooketKahoot!QuizletGimkitWayground
Oct 202553.1%33.6%8.7%4%0.68%
Nov 202559.7%30.5%4.8%4.5%0.52%
Dec 202557.9%36.4%1.1%4.3%0.31%
Jan 202631.9%56.4%7.5%2.9%1.3%
Feb 202649.2%37.5%7.8%4.5%1%
Mar 202653.7%33.7%7.8%4%0.88%
Apr 202654.5%34.8%6.5%3.3%0.84%
May 202654.9%33.7%6.5%4.1%0.82%
Jun 202659.5%30.4%5.8%3.6%0.73%
Jul 202655.9%34.5%5.5%3.4%0.7%
Aug 202654.6%33.7%6.9%4.1%0.78%
Sep 2026—————

How has the Gimkit and Quizlet comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Gimkit took it in December 2025, Quizlet took it in January 2026.
  • Across the 11 months ending August 2026, Gimkit’s estimated Share of Search among classroom quiz games in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 33.6K to 41.1K.
  • Across the 11 months ending August 2026, Quizlet’s estimated Share of Search among classroom quiz games in New Zealand moved from 8.7% to 6.9%, and its estimated monthly branded searches moved from 73.5K to 69.6K.

How did search popularity change for New Zealand classroom quiz games in August 2026?

  1. In August 2026, Quizlet gained estimated Share of Search among classroom quiz games in New Zealand, from 5.5% to 6.9%.

  2. In August 2026, Gimkit gained estimated Share of Search among classroom quiz games in New Zealand, from 3.4% to 4.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Gimkit’s and Quizlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gimkit

8 branded search terms

  • gimkit
  • gimkit com
  • gimkit game
  • gimkit live
  • gimkit near me
  • gimkit online
  • gimkit play
  • play gimkit

Quizlet

14 branded search terms

  • live quizlet
  • quizlet
  • quizlet app
  • quizlet com
  • quizlet com live
  • quizlet flashcard maker
  • quizlet flashcards
  • quizlet nz
  • quizlet online
  • quizlet plus
  • quizlet revision
  • quizlet study
  • www quizlet com
  • www quizlet live

How the Brand Demand Index is measured

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