Gilcom vs Obertech:Which is more popular by branded search in New Zealand?
In August 2026, Obertech had more branded searches than Gilcom among new plymouth security system installers in New Zealand. Obertech was estimated to have 140 branded searches compared to Gilcom’s 30, and held a 14.9% Share of Search versus Gilcom’s 3.2%.
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Which is more popular in search, Gilcom or Obertech?
Compare New Plymouth security system installers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Obertech, Gilcom. The figures are in the table below the chart.
View monthly share of search table
| Month | Aotea Security | Obertech | Eyezon Security Systems | Advanced Security | Gilcom |
|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 13.6% | 4.9% | 3.7% | 4.9% |
| Nov 2025 | 76.6% | 11.7% | 5.2% | 2.6% | 3.9% |
| Dec 2025 | 73.4% | 14.1% | 6.3% | 3.1% | 3.1% |
| Jan 2026 | 75% | 11.8% | 5.3% | 3.9% | 3.9% |
| Feb 2026 | 81.2% | 10.9% | 3% | 2% | 3% |
| Mar 2026 | 82.5% | 8.7% | 3.9% | 1.9% | 2.9% |
| Apr 2026 | 76% | 12% | 6.7% | 2.7% | 2.7% |
| May 2026 | 77.6% | 10.3% | 5.6% | 3.7% | 2.8% |
| Jun 2026 | 77.5% | 12.4% | 3.4% | 3.4% | 3.4% |
| Jul 2026 | 67.9% | 16% | 6.2% | 6.2% | 3.7% |
| Aug 2026 | 74.5% | 14.9% | 4.3% | 3.2% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Gilcom and Obertech comparison changed over the last 12 months?
3 findings
- Obertech was ahead of Gilcom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilcom’s estimated Share of Search among new plymouth security system installers in New Zealand moved from 4.9% to 3.2%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Obertech’s estimated Share of Search among new plymouth security system installers in New Zealand moved from 13.6% to 14.9%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for New Zealand new plymouth security system installers in August 2026?
2 changes
In August 2026, Obertech lost estimated Share of Search among new plymouth security system installers in New Zealand, from 16% to 14.9%.
In August 2026, Gilcom lost estimated Share of Search among new plymouth security system installers in New Zealand, from 3.7% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Gilcom’s and Obertech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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