Brandwave

GEP vs SAP Ariba:Which is more popular in New Zealand?

In October 2026, SAP Ariba had more branded searches than GEP among enterprise procurement platforms in New Zealand. SAP Ariba had about 590 branded searches, while GEP had 210. SAP Ariba made up 32.6% of all enterprise procurement platform searches we track, and GEP accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about enterprise procurement platforms, SAP Ariba appeared in all five answers and GEP in one. SAP Ariba was mentioned before GEP in every answer.

Among enterprise procurement platforms in New Zealand in October 2026

Who do people search for more?

SAP Ariba, about 3 searches for every 1 for GEP

SAP Ariba 590 searchesGEP 210 searches

Who does AI mention more?

SAP Ariba, mentioned in every answer we collected

SAP Ariba in 5 of 5GEP in 1 of 5

Who does AI recommend more?

SAP Ariba, named ahead of GEP in every answer

SAP Ariba first in 5GEP never first

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Top enterprise procurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP Ariba appeared in all five answers. GEP was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SAP Ariba was listed before GEP in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SAP Ariba1st
  2. Coupa2nd
  3. Oracle Fusion Cloud Procurement3rd
  4. Ivalua4th
  5. TechnologyOne5th
  6. JAGGAER6th
  7. GEP7th
  8. Zycus8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SAP Ariba5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coupa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TechnologyOne3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ivalua3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oracle Fusion Cloud Procurement3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JAGGAER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GEP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zycus1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about enterprise procurement platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GEP or SAP Ariba more popular in search?

This chart shows how often people search Google for GEP and SAP Ariba by name. Each line represents a brand's share of searches for all eight enterprise procurement platforms we track, month by month, from searches in New Zealand.

GEP and SAP Ariba among enterprise procurement platforms in New Zealand, by month

Share of searches by month for SAP Ariba, GEP. The figures are in the table below the chart.

View monthly share of searches table
MonthSAP AribaCoupaTechnologyOneGEPJAGGAERIvaluaZycusOracle Fusion Cloud Procurement
Nov 202539.8%25.1%25.1%5.8%1.6%1.6%1%0%
Dec 202537.6%29.1%19.4%6.7%2.4%1.8%2.4%0.61%
Jan 202639%30.2%20.1%5.7%1.9%1.3%1.3%0.63%
Feb 202636.8%25.3%25.3%7.4%2.6%1.1%1.1%0.53%
Mar 202633.3%25.9%25.9%7.5%3.1%1.8%2.2%0.44%
Apr 202636.9%28.6%23.2%6.5%1.8%1.8%1.2%0%
May 202642.3%22.3%22.3%7.9%2.3%1.9%0.47%0.47%
Jun 202634.9%28.2%23%8.1%2.4%1.4%1.4%0.48%
Jul 202636.7%19.6%29.6%7%3.5%1.5%1.5%0.5%
Aug 202636.1%24.7%24.7%7.2%3.6%2.1%1%0.52%
Sep 202632.4%27.3%22.2%9.7%5.1%1.7%1.1%0.57%
Oct 202632.6%26.5%21.5%11.6%3.9%2.2%1.1%0.55%

How has branded search for GEP and SAP Ariba changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand enterprise procurement platforms in October 2026?

2 changes
  1. In October 2026, GEP gained share of searches among enterprise procurement platforms in New Zealand, from 9.7% to 11.6%.

  2. Estimated monthly branded searches for SAP Ariba in New Zealand fell 22.4% over 12 measured months, from 760 to 590 in October 2026.

How are GEP’s and SAP Ariba’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GEP’s and SAP Ariba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GEP

1 branded search term

  • gep

SAP Ariba

2 branded search terms

  • ariba
  • sap ariba

How the Brand Demand Index is measured

Other head-to-heads among enterprise procurement platforms

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