Brandwave

Frontline vs NexGard:Which is more popular by branded search in New Zealand?

In August 2026, NexGard had more branded searches than Frontline among flea, tick and worm treatment brands in New Zealand. NexGard was estimated to have 2.7K branded searches compared to Frontline’s 650, and held a 24.6% Share of Search versus Frontline’s 6%.

Share of Search among flea, tick and worm treatment brands in New Zealand in August 2026Which is more popular in search, Frontline or NexGard?
Frontline6%650 searches
vs
NexGard24.6%2.7K searches

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Which is more popular in search, Frontline or NexGard?

Compare the flea, tick and worm treatment brands New Zealand pet owners buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frontline and NexGard among flea, tick and worm treatment brands in New Zealand, by month

Share of Search by month for NexGard, Frontline. The figures are in the table below the chart.

View monthly share of search table
MonthBravectoNexGardDrontalAdvocateFrontline
Oct 202541.2%30.9%12%9.8%6.1%
Nov 202542.3%28%11.1%10.3%8.3%
Dec 202546.3%24%11.8%9.8%8.1%
Jan 202646.6%21.8%13.5%9.8%8.3%
Feb 202643%23.1%13%9%11.9%
Mar 202640.1%21.8%14.4%9.5%14.2%
Apr 202639.7%22.7%16.3%9%12.3%
May 202641.4%24%16.7%8.7%9.2%
Jun 202643.2%25.2%15.5%9.6%6.4%
Jul 202644.9%25.1%14.2%8.6%7.2%
Aug 202644.5%24.6%15.6%9.3%6%
Sep 2026—————

How has the Frontline and NexGard comparison changed over the last 12 months?

How did search popularity change for New Zealand flea, tick and worm treatment brands in August 2026?

  1. In August 2026, Frontline lost estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 7.2% to 6%.

  2. Estimated monthly branded searches for NexGard in New Zealand fell 18.4% over 11 measured months, from 3.3K to 2.7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Frontline’s and NexGard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frontline

11 branded search terms

  • dog flea treatment frontline plus
  • frontline cat
  • frontline cat flea medicine
  • frontline dog
  • frontline flea
  • frontline flea control
  • frontline flea spray
  • frontline plus
  • frontline plus canine
  • frontline plus flea control
  • frontline worming

NexGard

10 branded search terms

  • nexgard
  • nexgard cat
  • nexgard dog
  • nexgard flea
  • nexgard flea treatment
  • nexgard for puppies
  • nexgard near me
  • nexgard nz
  • nexgard online
  • nexgard spectra

How the Brand Demand Index is measured

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