Brandwave

Frontline Health vs RWR Health:Which is more popular in New Zealand?

In October 2026, RWR Health had more branded searches than Frontline Health among healthcare recruitment agencies in New Zealand. RWR Health had about 240 branded searches, while Frontline Health had 50. RWR Health made up 25.5% of all healthcare recruitment agency searches we track, and Frontline Health accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about healthcare recruitment agencies, Frontline Health and RWR Health each appeared in two of the four answers. Frontline Health was mentioned before RWR Health in two out of three answers.

Among healthcare recruitment agencies in New Zealand in October 2026

Who do people search for more?

RWR Health, about 5 searches for every 1 for Frontline Health

RWR Health 240 searchesFrontline Health 50 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Frontline Health in 2 of 4RWR Health in 2 of 4

Who does AI recommend more?

Frontline Health, named ahead of RWR Health in 2 of 3 answers

Frontline Health first in 2RWR Health first in 1

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Top healthcare recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Frontline Health and RWR Health were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Frontline Health was listed before RWR Health in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Medacs Healthcare1st
  2. RWR Health2nd
  3. Frontline Health2nd
  4. Accent Health Recruitment4th
  5. Triple0 Medical Recruitment5th
  6. STAT Recruitment6th
  7. NZ Health Careers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Accent Health Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • RWR Health2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Triple0 Medical Recruitment2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medacs Healthcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frontline Health2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • STAT Recruitment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Health Careers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about healthcare recruitment agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Frontline Health or RWR Health more popular in search?

This chart shows how often people search Google for Frontline Health and RWR Health by name. Each line represents a brand's share of searches for all seven healthcare recruitment agencies we track, month by month, from searches in New Zealand.

Frontline Health and RWR Health among healthcare recruitment agencies in New Zealand, by month

Share of searches by month for RWR Health, Frontline Health. The figures are in the table below the chart.

View monthly share of searches table
MonthNZ Health CareersRWR HealthTriple0 Medical RecruitmentMedacs HealthcareAccent Health RecruitmentFrontline HealthSTAT Recruitment
Nov 202513.2%21.7%26.4%10.4%6.6%8.5%13.2%
Dec 20259.8%25%27.2%10.9%7.6%9.8%9.8%
Jan 202611.8%25.8%15.1%15.1%5.4%11.8%15.1%
Feb 202616.9%13.3%19.3%16.9%8.4%8.4%16.9%
Mar 202615.6%22%20.2%11%8.3%10.1%12.8%
Apr 202614.6%17.7%18.8%19.8%5.2%14.6%9.4%
May 202616.8%22.8%13.9%13.9%16.8%8.9%6.9%
Jun 202620.6%23.5%12.7%16.7%6.9%8.8%10.8%
Jul 202621.9%25%16.7%14.6%7.3%7.3%7.3%
Aug 202624.5%17.9%14.2%14.2%8.5%4.7%16%
Sep 202629.2%18%20.2%11.2%5.6%7.9%7.9%
Oct 202627.7%25.5%19.1%11.7%5.3%5.3%5.3%

How has branded search for Frontline Health and RWR Health changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand healthcare recruitment agencies in October 2026?

2 changes

  1. In October 2026, RWR Health overtook Triple0 Medical Recruitment to rank 2nd among healthcare recruitment agencies in New Zealand, with 25.5% of the searches.

  2. In October 2026, Frontline Health lost share of searches among healthcare recruitment agencies in New Zealand, from 7.9% to 5.3%.

How are Frontline Health’s and RWR Health’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Frontline Health’s and RWR Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frontline Health

1 branded search term

  • frontline health

RWR Health

3 branded search terms

  • Rwr Health
  • rwr health jobs
  • rwrhealth

How the Brand Demand Index is measured

Other head-to-heads among healthcare recruitment agencies

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