FR Digital vs Lucid Media:Which is more popular by branded search in New Zealand?
In August 2026, Lucid Media had more branded searches than FR Digital among queenstown digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to FR Digital’s 10, and held a 36.7% Share of Search versus FR Digital’s 3.3%.
Follow FR Digital vs Lucid Media and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, FR Digital or Lucid Media?
Compare Queenstown digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lucid Media, FR Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | NiKa Consulting | Swordfox | Adhesion | FR Digital | Fully Charged Media |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 28.6% | 21.4% | 14.3% | 0% | 3.6% |
| Nov 2025 | 29.2% | 20.8% | 33.3% | 12.5% | 0% | 4.2% |
| Dec 2025 | 29.2% | 16.7% | 25% | 12.5% | 12.5% | 4.2% |
| Jan 2026 | 29% | 25.8% | 19.4% | 12.9% | 9.7% | 3.2% |
| Feb 2026 | 24.1% | 34.5% | 20.7% | 13.8% | 3.4% | 3.4% |
| Mar 2026 | 29% | 22.6% | 25.8% | 16.1% | 3.2% | 3.2% |
| Apr 2026 | 25.8% | 25.8% | 25.8% | 9.7% | 9.7% | 3.2% |
| May 2026 | 25.7% | 34.3% | 17.1% | 11.4% | 8.6% | 2.9% |
| Jun 2026 | 30.6% | 25% | 27.8% | 8.3% | 5.6% | 2.8% |
| Jul 2026 | 20.7% | 27.6% | 27.6% | 10.3% | 10.3% | 3.4% |
| Aug 2026 | 36.7% | 26.7% | 20% | 10% | 3.3% | 3.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the FR Digital and Lucid Media comparison changed over the last 12 months?
3 findings
- Lucid Media was ahead of FR Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FR Digital’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 0% to 3.3%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 32.1% to 36.7%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand queenstown digital marketing agencies in August 2026?
2 changes
In August 2026, Lucid Media overtook Swordfox to take the highest estimated Share of Search among queenstown digital marketing agencies in New Zealand, at 36.7%.
In August 2026, FR Digital lost estimated Share of Search among queenstown digital marketing agencies in New Zealand, from 10.3% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using FR Digital’s and Lucid Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FR Digital
2 branded search terms
- fr digital
- frdigital
Lucid Media
3 branded search terms
- lucid media
- lucid media nz
- lucidmedia
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.