Forte Health vs Southern Cross Healthcare:Which is more popular by branded search in New Zealand?
In August 2026, Southern Cross Healthcare had more branded searches than Forte Health among private hospitals in New Zealand. Southern Cross Healthcare was estimated to have 6.9K branded searches compared to Forte Health’s 3K, and held an 11.8% Share of Search versus Forte Health’s 5%.
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Which is more popular in search, Forte Health or Southern Cross Healthcare?
Compare the private hospitals New Zealanders and their insurers choose for surgery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Healthcare, Forte Health. The figures are in the table below the chart.
View monthly share of search table
| Month | Allevia Hospitals | St George's Hospital | Wakefield Hospital | Southern Cross Healthcare | Grace Hospital | Bowen Hospital | Forte Health |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.9% | 20.5% | 15.1% | 15.3% | 11.4% | 13.7% | 6% |
| Nov 2025 | 17.5% | 20.5% | 15.1% | 16.9% | 11.4% | 13.7% | 5% |
| Dec 2025 | 17.7% | 21.7% | 16% | 15.4% | 12.1% | 11.9% | 5.1% |
| Jan 2026 | 18.4% | 19.9% | 14.7% | 16.5% | 11.2% | 13.4% | 6% |
| Feb 2026 | 17.3% | 21.2% | 15.6% | 14.8% | 11.8% | 14.2% | 5.2% |
| Mar 2026 | 16.2% | 21.8% | 16.1% | 13.9% | 12.2% | 14.7% | 5.2% |
| Apr 2026 | 26.3% | 15.8% | 14% | 13.1% | 13.1% | 12.9% | 4.7% |
| May 2026 | 30.2% | 16.6% | 14.2% | 11.6% | 11.3% | 11.1% | 4.9% |
| Jun 2026 | 29.2% | 19.5% | 13.8% | 11.3% | 10.9% | 10.7% | 4.7% |
| Jul 2026 | 30.8% | 17.5% | 12.7% | 11% | 12% | 11.7% | 4.4% |
| Aug 2026 | 30.9% | 16.9% | 12.5% | 11.8% | 11.6% | 11.3% | 5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Forte Health and Southern Cross Healthcare comparison changed over the last 12 months?
3 findings
- Southern Cross Healthcare was ahead of Forte Health in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Forte Health’s estimated Share of Search among private hospitals in New Zealand moved from 6% to 5%, and its estimated monthly branded searches moved from 2.9K to 3K.
- Across the 11 months ending August 2026, Southern Cross Healthcare’s estimated Share of Search among private hospitals in New Zealand moved from 15.3% to 11.8%, and its estimated monthly branded searches moved from 7.4K to 6.9K.
How did search popularity change for New Zealand private hospitals in August 2026?
2 changes
In August 2026, Southern Cross Healthcare overtook Bowen Hospital to rank 4th among private hospitals in New Zealand, at 11.8%.

In August 2026, Forte Health gained estimated Share of Search among private hospitals in New Zealand, from 4.4% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Forte Health’s and Southern Cross Healthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forte Health
4 branded search terms
- forte health
- forte health near me
- fortehealth
- ian penny forte health
Southern Cross Healthcare
7 branded search terms
- southern cross healthcare
- southern cross healthcare ltd
- southern cross healthcare near me
- southern cross healthcare new zealand
- southern cross healthcare nz
- southern cross hospital
- southerncrosshealthcare

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