Brandwave

Forte Health vs Southern Cross Healthcare:Which is more popular by branded search in New Zealand?

In August 2026, Southern Cross Healthcare had more branded searches than Forte Health among private hospitals in New Zealand. Southern Cross Healthcare was estimated to have 6.9K branded searches compared to Forte Health’s 3K, and held an 11.8% Share of Search versus Forte Health’s 5%.

Share of Search among private hospitals in New Zealand in August 2026Which is more popular in search, Forte Health or Southern Cross Healthcare?
Forte Health5%3K searches
vs
Southern Cross Healthcare11.8%6.9K searches

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Which is more popular in search, Forte Health or Southern Cross Healthcare?

Compare the private hospitals New Zealanders and their insurers choose for surgery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Forte Health and Southern Cross Healthcare among private hospitals in New Zealand, by month

Share of Search by month for Southern Cross Healthcare, Forte Health. The figures are in the table below the chart.

View monthly share of search table
MonthAllevia HospitalsSt George's HospitalWakefield HospitalSouthern Cross HealthcareGrace HospitalBowen HospitalForte Health
Oct 202517.9%20.5%15.1%15.3%11.4%13.7%6%
Nov 202517.5%20.5%15.1%16.9%11.4%13.7%5%
Dec 202517.7%21.7%16%15.4%12.1%11.9%5.1%
Jan 202618.4%19.9%14.7%16.5%11.2%13.4%6%
Feb 202617.3%21.2%15.6%14.8%11.8%14.2%5.2%
Mar 202616.2%21.8%16.1%13.9%12.2%14.7%5.2%
Apr 202626.3%15.8%14%13.1%13.1%12.9%4.7%
May 202630.2%16.6%14.2%11.6%11.3%11.1%4.9%
Jun 202629.2%19.5%13.8%11.3%10.9%10.7%4.7%
Jul 202630.8%17.5%12.7%11%12%11.7%4.4%
Aug 202630.9%16.9%12.5%11.8%11.6%11.3%5%
Sep 2026———————

How has the Forte Health and Southern Cross Healthcare comparison changed over the last 12 months?

How did search popularity change for New Zealand private hospitals in August 2026?

  1. In August 2026, Southern Cross Healthcare overtook Bowen Hospital to rank 4th among private hospitals in New Zealand, at 11.8%.

  2. In August 2026, Forte Health gained estimated Share of Search among private hospitals in New Zealand, from 4.4% to 5%.

How each brand is measured

Brandwave collects information about searches that people make online using Forte Health’s and Southern Cross Healthcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Forte Health

4 branded search terms

  • forte health
  • forte health near me
  • fortehealth
  • ian penny forte health

Southern Cross Healthcare

7 branded search terms

  • southern cross healthcare
  • southern cross healthcare ltd
  • southern cross healthcare near me
  • southern cross healthcare new zealand
  • southern cross healthcare nz
  • southern cross hospital
  • southerncrosshealthcare

How the Brand Demand Index is measured

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