Brandwave

Focus Technology Group vs The I.T. Team:Which is more popular by branded search in New Zealand?

In August 2026, Focus Technology Group had more branded searches than The I.T. Team among dunedin IT support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to The I.T. Team’s 150, and held a 10.9% Share of Search versus The I.T. Team’s 7.1%.

Share of Search among dunedin IT support companies in New Zealand in August 2026Which is more popular in search, Focus Technology Group or The I.T. Team?
Focus Technology Group10.9%230 searches
vs
The I.T. Team7.1%150 searches

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Which is more popular in search, Focus Technology Group or The I.T. Team?

Compare Dunedin IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Focus Technology Group and The I.T. Team among dunedin IT support companies in New Zealand, by month

Share of Search by month for Focus Technology Group, The I.T. Team. The figures are in the table below the chart.

View monthly share of search table
MonthCodeBlueCyclone ComputersFocus Technology GroupBelton IT NexusOxygenITThe I.T. TeamOneCallCoreTechDecision1
Oct 202532.2%23.8%10.6%11.9%9.3%5.3%4%1.3%1.8%
Nov 202528.4%31.2%15.2%8.8%6.8%4%3.6%1.2%0.8%
Dec 202530.8%29.7%12.6%8.2%4.9%6.6%3.8%2.2%1.1%
Jan 202628.3%32.1%12.7%8%5.2%5.7%4.2%1.9%1.9%
Feb 202632.3%24.7%11.1%11.1%8.6%5.1%3.5%1.5%2%
Mar 202639.4%21.7%11.9%8%6.2%5.3%4%2.2%1.3%
Apr 202631.6%25.8%13.2%6.3%8.9%6.3%3.7%2.6%1.6%
May 202632.4%22.5%13.7%8.2%7.7%6.6%3.8%2.7%2.2%
Jun 202627.3%17.7%10%11.7%22.1%4.3%3.9%1.7%1.3%
Jul 202629.1%20.4%11.7%11.2%13.8%6.1%4.6%1.5%1.5%
Aug 202631.8%21.8%10.9%10.4%10.4%7.1%4.3%1.9%1.4%
Sep 2026—————————

How has the Focus Technology Group and The I.T. Team comparison changed over the last 12 months?

How did search popularity change for New Zealand dunedin IT support companies in August 2026?

  1. In August 2026, The I.T. Team gained estimated Share of Search among dunedin IT support companies in New Zealand, from 6.1% to 7.1%.

  2. In August 2026, Focus Technology Group lost estimated Share of Search among dunedin IT support companies in New Zealand, from 11.7% to 10.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Focus Technology Group’s and The I.T. Team’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Focus Technology Group

7 branded search terms

  • focus net nz
  • focus technology
  • focus technology group
  • focus technology invercargill
  • focus technology timaru
  • focus.net.nz
  • focustechnology

The I.T. Team

3 branded search terms

  • the i.t. team
  • the it team
  • theitteam

How the Brand Demand Index is measured

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