Brandwave

Filestage vs Frame.io:Which is more popular in New Zealand?

In October 2026, Frame.io had more branded searches than Filestage among creative proofing platforms in New Zealand. Frame.io had about 720 branded searches, while Filestage had 20. Frame.io made up 47.1% of all creative proofing platform searches we track, and Filestage accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about creative proofing platforms, Filestage and Frame.io each appeared in three of the five answers. Filestage was mentioned before Frame.io in three out of four answers that named either.

Among creative proofing platforms in New Zealand in October 2026

Who do people search for more?

Frame.io, about 36 searches for every 1 for Filestage

Frame.io 720 searchesFilestage 20 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Filestage in 3 of 5Frame.io in 3 of 5

Who does AI recommend more?

Filestage, named ahead of Frame.io in 3 of 4 answers

Filestage first in 3Frame.io first in 1

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Top creative proofing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Filestage was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Frame.io was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Filestage was listed before Frame.io in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PageProof1st
  2. Ziflow2nd
  3. Filestage3rd
  4. ReviewStudio4th
  5. Frame.io5th
  6. GoVisually6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PageProof5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ziflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ReviewStudio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frame.io3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Filestage3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoVisually2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about creative proofing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Filestage or Frame.io more popular in search?

This chart shows how often people search Google for Filestage and Frame.io by name. Each line represents a brand's share of searches for all six creative proofing platforms we track, month by month, from searches in New Zealand.

Filestage and Frame.io among creative proofing platforms in New Zealand, by month

Share of searches by month for Frame.io, Filestage. The figures are in the table below the chart.

View monthly share of searches table
MonthFrame.ioPageProofZiflowFilestageGoVisuallyReviewStudio
Nov 202536.2%54%6.7%1.8%0.61%0.61%
Dec 202542.4%51.8%2.9%1.4%0.72%0.72%
Jan 202641.4%50.9%3.4%2.6%0.86%0.86%
Feb 202638.1%56.8%2.6%1.3%0.65%0.65%
Mar 202640%55.6%1.7%1.7%0.56%0.56%
Apr 202634%61.3%2.4%1.4%0.47%0.47%
May 202638.6%57%2.2%1.3%0.44%0.44%
Jun 202647.2%47.2%3.3%1.4%0.47%0.47%
Jul 202644.4%50.5%2.5%1%0.51%1%
Aug 202645.8%45.8%3.6%2.6%1%1%
Sep 202647.6%47.6%2.7%1.1%0.54%0.54%
Oct 202647.1%47.1%3.3%1.3%0.65%0.65%

How has branded search for Filestage and Frame.io changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand creative proofing platforms in October 2026?

2 changes
  1. In October 2026, Frame.io lost share of searches among creative proofing platforms in New Zealand, from 47.6% to 47.1%.

  2. Estimated monthly branded searches for Filestage in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.

How are Filestage’s and Frame.io’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Filestage’s and Frame.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Filestage

1 branded search term

  • filestage

Frame.io

1 branded search term

  • frame.io

How the Brand Demand Index is measured

Other head-to-heads among creative proofing platforms

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