Brandwave

The Fantail House vs Typo:Which is more popular?

In September 2026, The Fantail House had more branded searches than Typo among gift and novelty retailers in New Zealand. The Fantail House had about 260 branded searches, while Typo had 120. The Fantail House made up 0.94% of all gift and novelty retailer searches we track, and Typo accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about gift and novelty retailers, The Fantail House appeared in two of the three answers and Typo in none.

Among gift and novelty retailers in New Zealand in September 2026

Who do people search for more?

The Fantail House, about 2 searches for every 1 for Typo

The Fantail House 260 searchesTypo 120 searches

Who does AI mention more?

The Fantail House, mentioned in 2 of 3 answers, Typo in 0

The Fantail House in 2 of 3Typo in 0 of 3

Who does AI recommend more?

The Fantail House, the only one of the two named

The Fantail House first in 2Typo never named

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Top gift and novelty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Fantail House was mentioned in two out of three: in two of the three ChatGPT answers. Typo did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Funky Gifts NZ1st
  2. Acquisitions2nd
  3. Iko Iko3rd
  4. The Fantail House4th
  5. Smiggle–
  6. Typo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Funky Gifts NZ3 of 3Named in 3 of 3 ChatGPT answers
  • Iko Iko2 of 3Named in 2 of 3 ChatGPT answers
  • The Fantail House2 of 3Named in 2 of 3 ChatGPT answers
  • Acquisitions2 of 3Named in 2 of 3 ChatGPT answers
  • Smiggle0 of 3Named in 0 of 3 ChatGPT answers
  • Typo0 of 3Named in 0 of 3 ChatGPT answers

See every answer about gift and novelty retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Fantail House or Typo more popular in search?

This chart shows how often people search Google for The Fantail House and Typo by name. Each line represents a brand's share of searches for all six gift and novelty retailers we track, month by month, from searches in New Zealand.

The Fantail House and Typo among gift and novelty retailers in New Zealand, by month

Share of searches by month for The Fantail House, Typo. The figures are in the table below the chart.

View monthly share of searches table
MonthSmiggleIko IkoFunky Gifts NZThe Fantail HouseTypoAcquisitions
Oct 202568.7%25.8%3.8%0.99%0.61%0.08%
Nov 202573.6%19.1%5.6%0.74%0.93%0.07%
Dec 202563%28.8%5.6%1.1%1.5%0.09%
Jan 202678.9%18.4%1.1%1.1%0.52%0.05%
Feb 202667.6%29.1%1.4%1.4%0.52%0.04%
Mar 202665.7%29.1%1.7%3.1%0.34%0.04%
Apr 202664.5%29.1%1.7%4.3%0.35%0.04%
May 202664.3%28.4%2.5%4.2%0.51%0.04%
Jun 202666.1%29.2%2.6%1.7%0.39%0.09%
Jul 202670.2%25.9%1.8%1.5%0.42%0.08%
Aug 202666.3%29%3.1%1.1%0.49%0.07%
Sep 202666.7%29.7%2.1%0.94%0.43%0.07%

How has the The Fantail House and Typo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gift and novelty retailers in September 2026?

2 changes

  1. The Fantail House’s share of searches among gift and novelty retailers in New Zealand has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026.

  2. Estimated monthly branded searches for Typo in New Zealand fell 25% over 12 measured months, from 160 to 120 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Fantail House’s and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Fantail House

1 branded search term

  • fantail house

Typo

2 branded search terms

  • typo gifts
  • typo stationery

How the Brand Demand Index is measured

Other head-to-heads among gift and novelty retailers

Creator with pink hair and a pink jacket

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