Brandwave

Exclaimer vs WiseStamp:Which is more popular in New Zealand?

In October 2026, Exclaimer had more branded searches than WiseStamp among email signature marketing platforms in New Zealand. Exclaimer had about 210 branded searches, while WiseStamp had 50. Exclaimer made up 38.2% of all email signature marketing platform searches we track, and WiseStamp accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about email signature marketing platforms, Exclaimer and WiseStamp each appeared in four of the five answers. Exclaimer was mentioned before WiseStamp in three out of four answers.

Among email signature marketing platforms in New Zealand in October 2026

Who do people search for more?

Exclaimer, about 4 searches for every 1 for WiseStamp

Exclaimer 210 searchesWiseStamp 50 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Exclaimer in 4 of 5WiseStamp in 4 of 5

Who does AI recommend more?

Exclaimer, named ahead of WiseStamp in 3 of 4 answers

Exclaimer first in 3WiseStamp first in 1

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Top email signature marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Exclaimer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WiseStamp was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Exclaimer was listed before WiseStamp in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Exclaimer1st
  2. CodeTwo2nd
  3. WiseStamp3rd
  4. Newoldstamp4th
  5. Opensense5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CodeTwo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Exclaimer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WiseStamp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Newoldstamp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opensense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email signature marketing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Exclaimer or WiseStamp more popular in search?

This chart shows how often people search Google for Exclaimer and WiseStamp by name. Each line represents a brand's share of searches for all five email signature marketing platforms we track, month by month, from searches in New Zealand.

Exclaimer and WiseStamp among email signature marketing platforms in New Zealand, by month

Share of searches by month for Exclaimer, WiseStamp. The figures are in the table below the chart.

View monthly share of searches table
MonthCodeTwoExclaimerOpensenseWiseStampNewoldstamp
Nov 202539.4%39.4%6.1%13.6%1.5%
Dec 202529.3%44.8%5.2%19%1.7%
Jan 202632.3%40%4.6%21.5%1.5%
Feb 202636.6%36.6%5.6%19.7%1.4%
Mar 202641%33.3%6.4%17.9%1.3%
Apr 202635.6%35.6%8.5%18.6%1.7%
May 202637.7%37.7%7.2%15.9%1.4%
Jun 202634.4%42.6%6.6%14.8%1.6%
Jul 202638.2%38.2%5.5%16.4%1.8%
Aug 202638.8%38.8%7.5%13.4%1.5%
Sep 202641.3%41.3%7.9%7.9%1.6%
Oct 202638.2%38.2%12.7%9.1%1.8%

How has branded search for Exclaimer and WiseStamp changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand email signature marketing platforms in October 2026?

2 changes
  1. In October 2026, WiseStamp gained share of searches among email signature marketing platforms in New Zealand, from 7.9% to 9.1%.

  2. In October 2026, Exclaimer lost share of searches among email signature marketing platforms in New Zealand, from 41.3% to 38.2%.

How are Exclaimer’s and WiseStamp’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Exclaimer’s and WiseStamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exclaimer

1 branded search term

  • exclaimer

WiseStamp

1 branded search term

  • wisestamp

How the Brand Demand Index is measured

Other head-to-heads among email signature marketing platforms

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