Escape Masters vs Escapism:Which is more popular by branded search in New Zealand?
In August 2026, Escape Masters had more branded searches than Escapism among auckland escape rooms in New Zealand. Escape Masters was estimated to have 1.6K branded searches compared to Escapism’s 70, and held a 46.3% Share of Search versus Escapism’s 2%.
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Which is more popular in search, Escape Masters or Escapism?
Compare the Auckland escape room venues groups book for team events and nights out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Escape Masters, Escapism. The figures are in the table below the chart.
View monthly share of search table
| Month | Escape Masters | Escape HQ | Escapade | Escapism |
|---|---|---|---|---|
| Oct 2025 | 71.4% | 17% | 7.8% | 3.9% |
| Nov 2025 | 63.5% | 29.2% | 5.3% | 2% |
| Dec 2025 | 62.1% | 31.6% | 3.9% | 2.4% |
| Jan 2026 | 58% | 33.9% | 4.7% | 3.4% |
| Feb 2026 | 61.9% | 30.8% | 4.5% | 2.8% |
| Mar 2026 | 65.8% | 27.1% | 5.3% | 1.9% |
| Apr 2026 | 58.8% | 33.2% | 5.1% | 2.8% |
| May 2026 | 54.9% | 37.4% | 4.3% | 3.4% |
| Jun 2026 | 59.7% | 31.9% | 6.1% | 2.2% |
| Jul 2026 | 57.2% | 32.7% | 7.3% | 2.8% |
| Aug 2026 | 46.3% | 46% | 5.7% | 2% |
| Sep 2026 | — | — | — | — |
How has the Escape Masters and Escapism comparison changed over the last 12 months?
3 findings
- Escape Masters was ahead of Escapism in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Escape Masters’ estimated Share of Search among auckland escape rooms in New Zealand moved from 71.4% to 46.3%, and its estimated monthly branded searches moved from 2K to 1.6K.
- Across the 11 months ending August 2026, Escapism’s estimated Share of Search among auckland escape rooms in New Zealand moved from 3.9% to 2%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for New Zealand auckland escape rooms in August 2026?
2 changes
In August 2026, Escape Masters lost estimated Share of Search among auckland escape rooms in New Zealand, from 57.2% to 46.3%.
In August 2026, Escapism lost estimated Share of Search among auckland escape rooms in New Zealand, from 2.8% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Escape Masters’ and Escapism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Escape Masters
7 branded search terms
- escape masters
- escape masters cbd
- escape masters escape room
- escape masters near me
- escape masters nz
- escape masters online
- escapemasters
Escapism
2 branded search terms
- escapism auckland
- escapism escape room
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.