Empire9 vs Traction Marketing:Which is more popular by branded search in New Zealand?
In August 2026, Traction Marketing had more branded searches than Empire9 among christchurch digital marketing agencies in New Zealand. Traction Marketing was estimated to have 140 branded searches compared to Empire9’s 70, and held a 45.2% Share of Search versus Empire9’s 22.6%.
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Which is more popular in search, Empire9 or Traction Marketing?
Compare Christchurch digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traction Marketing, Empire9. The figures are in the table below the chart.
View monthly share of search table
| Month | Traction Marketing | First Page | Empire9 | Getmilk |
|---|---|---|---|---|
| Oct 2025 | 13.6% | 60.6% | 16.7% | 9.1% |
| Nov 2025 | 11.1% | 69.8% | 11.1% | 7.9% |
| Dec 2025 | 14.9% | 72.3% | 6.4% | 6.4% |
| Jan 2026 | 11.1% | 57.8% | 20% | 11.1% |
| Feb 2026 | 25% | 56.8% | 11.4% | 6.8% |
| Mar 2026 | 27.9% | 54.1% | 11.5% | 6.6% |
| Apr 2026 | 32.4% | 32.4% | 20.6% | 14.7% |
| May 2026 | 27.5% | 35% | 27.5% | 10% |
| Jun 2026 | 43.8% | 25% | 22.9% | 8.3% |
| Jul 2026 | 28.1% | 37.5% | 28.1% | 6.3% |
| Aug 2026 | 45.2% | 29% | 22.6% | 3.2% |
| Sep 2026 | — | — | — | — |
How has the Empire9 and Traction Marketing comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Traction Marketing took it in December 2025, Empire9 took it in January 2026, Traction Marketing took it in February 2026.
- Across the 11 months ending August 2026, Empire9’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 16.7% to 22.6%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 11 months ending August 2026, Traction Marketing’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 13.6% to 45.2%, and its estimated monthly branded searches moved from 90 to 140.
How did search popularity change for New Zealand christchurch digital marketing agencies in August 2026?
2 changes
In August 2026, Traction Marketing overtook Empire9 to take the highest estimated Share of Search among christchurch digital marketing agencies in New Zealand, at 45.2%.
In August 2026, Empire9 lost estimated Share of Search among christchurch digital marketing agencies in New Zealand, from 28.1% to 22.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Empire9’s and Traction Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Empire9
1 branded search term
- empire9
Traction Marketing
1 branded search term
- Traction Marketing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.