Brandwave

El Turko Charcoal Grill vs Rata's Kitchen:Which is more popular in New Zealand?

In October 2026, Rata's Kitchen had more branded searches than El Turko Charcoal Grill among Lower Hutt cafés and restaurants in New Zealand. Rata's Kitchen had about 1,600 branded searches, while El Turko Charcoal Grill had 390. Rata's Kitchen made up 8.1% of all Lower Hutt cafés and restaurant searches we track, and El Turko Charcoal Grill accounted for 2%. When we asked ChatGPT and Google AI Overviews about Lower Hutt cafés and restaurants, El Turko Charcoal Grill and Rata's Kitchen each appeared in two of the three answers. Rata's Kitchen was mentioned before El Turko Charcoal Grill in every answer that named either.

Among Lower Hutt cafés and restaurants in New Zealand in October 2026

Who do people search for more?

Rata's Kitchen, about 4 searches for every 1 for El Turko Charcoal Grill

Rata's Kitchen 1.6K searchesEl Turko Charcoal Grill 390 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

El Turko Charcoal Grill in 2 of 3Rata's Kitchen in 2 of 3

Who does AI recommend more?

Rata's Kitchen, named ahead of El Turko Charcoal Grill in 2 of 2 answers

Rata's Kitchen first in 2El Turko Charcoal Grill never first

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Top Lower Hutt cafés and restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, El Turko Charcoal Grill and Rata's Kitchen were each mentioned in two out of three: in two of the three ChatGPT answers. Rata's Kitchen was listed before El Turko Charcoal Grill in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seashore Cabaret1st
  2. Sweet Vanilla Kitchen2nd
  3. Rata's Kitchen3rd
  4. Twenty Eight4th
  5. Caffiend5th
  6. El Turko Charcoal Grill6th
  7. Banoo Persian Restaurant7th
  8. Comes & Goes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Lower Hutt cafés and restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is El Turko Charcoal Grill or Rata's Kitchen more popular in search?

This chart shows how often people search Google for El Turko Charcoal Grill and Rata's Kitchen by name. Each line represents a brand's share of searches for all eight Lower Hutt cafés and restaurants we track, month by month, from searches in New Zealand.

El Turko Charcoal Grill and Rata's Kitchen among Lower Hutt cafés and restaurants in New Zealand, by month

Share of searches by month for Rata's Kitchen, El Turko Charcoal Grill. The figures are in the table below the chart.

View monthly share of searches table
MonthSeashore CabaretSweet Vanilla KitchenComes & GoesCaffiendRata's KitchenEl Turko Charcoal GrillBanoo Persian RestaurantTwenty Eight
Nov 202545%22.1%12.1%8%9.6%2%1.1%0.1%
Dec 202549.7%19.9%8.6%10.8%7.2%1.8%1.9%0.05%
Jan 202649.9%13.1%10.9%13.1%8.6%3.3%1%0.05%
Feb 202642.4%20.8%11.4%9%11.3%4.2%0.85%0.05%
Mar 202640.9%20.6%11.3%8.9%7.5%3.4%7.6%0.05%
Apr 202641.4%20.6%11.3%11.2%8.9%4.1%2.6%0.05%
May 202644%22%9.8%9.8%9.8%4.1%0.53%0.04%
Jun 202638.4%23.1%12.7%10%10%5.3%0.47%0.05%
Jul 202642.6%26.2%9.3%9.2%7.8%4.3%0.58%0.05%
Aug 202646.2%23%10%9.9%6.8%3.1%0.68%0.37%
Sep 202646.1%22.8%9.9%9.8%8.3%2.5%0.52%0.05%
Oct 202645.1%22.3%12.3%9.6%8.1%2%0.51%0.05%

How has branded search for El Turko Charcoal Grill and Rata's Kitchen changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Lower Hutt cafés and restaurants in October 2026?

2 changes

  1. In October 2026, El Turko Charcoal Grill lost share of searches among Lower Hutt cafés and restaurants in New Zealand, from 2.5% to 2%.

  2. Estimated monthly branded searches for Rata's Kitchen in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are El Turko Charcoal Grill’s and Rata's Kitchen’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using El Turko Charcoal Grill’s and Rata's Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

El Turko Charcoal Grill

1 branded search term

  • el turko

Rata's Kitchen

1 branded search term

  • ratas kitchen

How the Brand Demand Index is measured

Other head-to-heads among Lower Hutt cafés and restaurants

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