EDC vs HFC Group:Which is more popular by branded search in New Zealand?
In August 2026, EDC had more branded searches than HFC Group among christchurch civil and structural engineering consultancies in New Zealand. EDC was estimated to have 160 branded searches compared to HFC Group’s 80, and held a 16.2% Share of Search versus HFC Group’s 8.1%.
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Which is more popular in search, EDC or HFC Group?
Compare Christchurch civil and structural engineering consultancies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EDC, HFC Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Engco | Engenium | EDC | HFC Group |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 15.5% | 32.7% | 6.4% |
| Nov 2025 | 47.2% | 16% | 29.2% | 7.5% |
| Dec 2025 | 50.6% | 15.6% | 27.3% | 6.5% |
| Jan 2026 | 47% | 20.5% | 26.5% | 6% |
| Feb 2026 | 51.8% | 16.5% | 17.6% | 14.1% |
| Mar 2026 | 49.1% | 18.2% | 19.1% | 13.6% |
| Apr 2026 | 59% | 17% | 14% | 10% |
| May 2026 | 52.4% | 18.4% | 19.4% | 9.7% |
| Jun 2026 | 47.8% | 17.7% | 23.9% | 10.6% |
| Jul 2026 | 49.5% | 18.8% | 21.8% | 9.9% |
| Aug 2026 | 50.5% | 25.3% | 16.2% | 8.1% |
| Sep 2026 | — | — | — | — |
How has the EDC and HFC Group comparison changed over the last 12 months?
3 findings
- EDC was ahead of HFC Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EDC’s estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand moved from 32.7% to 16.2%, and its estimated monthly branded searches moved from 360 to 160.
- Across the 11 months ending August 2026, HFC Group’s estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand moved from 6.4% to 8.1%, and its estimated monthly branded searches moved from 70 to 80.
How did search popularity change for New Zealand christchurch civil and structural engineering consultancies in August 2026?
3 changes
In August 2026, Engenium overtook EDC to rank 2nd among christchurch civil and structural engineering consultancies in New Zealand, at 25.3%.
In August 2026, EDC lost estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand, from 21.8% to 16.2%.
In August 2026, HFC Group lost estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand, from 9.9% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using EDC’s and HFC Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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