Due Drop Events Centre vs NZICC:Which is more popular by branded search in New Zealand?
In August 2026, NZICC had more branded searches than Due Drop Events Centre among convention and events centres in New Zealand. NZICC was estimated to have 25.9K branded searches compared to Due Drop Events Centre’s 14.8K, and held a 34.6% Share of Search versus Due Drop Events Centre’s 19.8%.
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Which is more popular in search, Due Drop Events Centre or NZICC?
Compare the convention and events centres New Zealand organisers book for conferences and expos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZICC, Due Drop Events Centre. The figures are in the table below the chart.
View monthly share of search table
| Month | NZICC | Te Pae Christchurch | Due Drop Events Centre | Claudelands | Tākina | ASB Showgrounds |
|---|---|---|---|---|---|---|
| Oct 2025 | 5.3% | 31.4% | 30.4% | 11.6% | 7.8% | 13.5% |
| Nov 2025 | 7.9% | 20.3% | 54.1% | 9.1% | 4.6% | 3.9% |
| Dec 2025 | 10.8% | 38.9% | 20.4% | 12.3% | 12.5% | 5% |
| Jan 2026 | 11.9% | 36.2% | 24% | 11.3% | 11% | 5.7% |
| Feb 2026 | 30.1% | 22.1% | 22.1% | 10.2% | 9% | 6.5% |
| Mar 2026 | 26.9% | 26.3% | 25.3% | 12% | 4.5% | 5% |
| Apr 2026 | 45% | 14.5% | 19.7% | 8.3% | 3.7% | 8.8% |
| May 2026 | 26.4% | 21.9% | 31.8% | 12.7% | 5% | 2.3% |
| Jun 2026 | 27.5% | 26.7% | 25.8% | 11.1% | 6.1% | 2.8% |
| Jul 2026 | 32.2% | 16.2% | 26.9% | 12.8% | 8.4% | 3.5% |
| Aug 2026 | 34.6% | 23.4% | 19.8% | 15.3% | 4.3% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Due Drop Events Centre and NZICC comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: NZICC took it in February 2026, Due Drop Events Centre took it in May 2026, NZICC took it in June 2026.
- Across the 11 months ending August 2026, Due Drop Events Centre’s estimated Share of Search among convention and events centres in New Zealand moved from 30.4% to 19.8%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, NZICC’s estimated Share of Search among convention and events centres in New Zealand moved from 5.3% to 34.6%, and its estimated monthly branded searches moved from 2.6K to 25.9K.
How did search popularity change for New Zealand convention and events centres in August 2026?
3 changes

In August 2026, Te Pae Christchurch overtook Due Drop Events Centre to rank 2nd among convention and events centres in New Zealand, at 23.4%.
In August 2026, NZICC gained estimated Share of Search among convention and events centres in New Zealand, from 32.2% to 34.6%.
In August 2026, Due Drop Events Centre lost estimated Share of Search among convention and events centres in New Zealand, from 26.9% to 19.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Due Drop Events Centre’s and NZICC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Due Drop Events Centre
1 branded search term
- due drop events centre
NZICC
4 branded search terms
- new zealand international convention centre
- nzicc
- nzicc convention centre
- nzicc near me

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