Drift vs Tidio:Which is more popular by branded search in New Zealand?
In August 2026, Tidio had more branded searches than Drift among chatbot builders in New Zealand. Tidio was estimated to have 120 branded searches compared to Drift’s 30, and held a 6.3% Share of Search versus Drift’s 1.6%.
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Which is more popular in search, Drift or Tidio?
Compare the chatbot and live chat builders New Zealand businesses answer customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tidio, Drift. The figures are in the table below the chart.
View monthly share of search table
| Month | Manychat | Tidio | LiveChat | Drift | Chatfuel |
|---|---|---|---|---|---|
| Oct 2025 | 79.7% | 15% | 2.3% | 1.5% | 1.5% |
| Nov 2025 | 84.8% | 10.1% | 2.5% | 1.3% | 1.3% |
| Dec 2025 | 88.3% | 7.1% | 2.6% | 0.65% | 1.3% |
| Jan 2026 | 86.2% | 10.7% | 1% | 1% | 1% |
| Feb 2026 | 83% | 12% | 3% | 1% | 1% |
| Mar 2026 | 84.8% | 10.6% | 2.5% | 1% | 1% |
| Apr 2026 | 86.5% | 9.3% | 2.6% | 1% | 0.52% |
| May 2026 | 85.1% | 10.3% | 2.1% | 1% | 1.5% |
| Jun 2026 | 86.5% | 8.3% | 3.6% | 0.52% | 1% |
| Jul 2026 | 88.4% | 5.8% | 3.7% | 1.6% | 0.53% |
| Aug 2026 | 87.8% | 6.3% | 3.2% | 1.6% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Drift and Tidio comparison changed over the last 12 months?
3 findings
- Tidio was ahead of Drift in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drift’s estimated Share of Search among chatbot builders in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Tidio’s estimated Share of Search among chatbot builders in New Zealand moved from 15% to 6.3%, and its estimated monthly branded searches moved from 200 to 120.
How did search popularity change for New Zealand chatbot builders in August 2026?
2 changes
In August 2026, Tidio gained estimated Share of Search among chatbot builders in New Zealand, from 5.8% to 6.3%.
Estimated monthly branded searches for Drift in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Drift’s and Tidio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.