Dot Info Marketing vs Lucid Media:Which is more popular by branded search in New Zealand?
In August 2026, Lucid Media had more branded searches than Dot Info Marketing among whakatane digital marketing agencies in New Zealand. Lucid Media was estimated to have 110 branded searches compared to Dot Info Marketing’s 10, and held a 78.6% Share of Search versus Dot Info Marketing’s 7.1%.
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Which is more popular in search, Dot Info Marketing or Lucid Media?
Compare Whakatane digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lucid Media, Dot Info Marketing. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | Grahn Creative | Dot Info Marketing | Adfix Agency |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 30.8% | 0% | 0% |
| Nov 2025 | 53.8% | 23.1% | 23.1% | 0% |
| Dec 2025 | 77.8% | 11.1% | 11.1% | 0% |
| Jan 2026 | 81.8% | 9.1% | 9.1% | 0% |
| Feb 2026 | 77.8% | 11.1% | 11.1% | 0% |
| Mar 2026 | 69.2% | 15.4% | 15.4% | 0% |
| Apr 2026 | 61.5% | 15.4% | 15.4% | 7.7% |
| May 2026 | 52.9% | 17.6% | 23.5% | 5.9% |
| Jun 2026 | 68.8% | 12.5% | 18.8% | 0% |
| Jul 2026 | 54.5% | 18.2% | 18.2% | 9.1% |
| Aug 2026 | 78.6% | 14.3% | 7.1% | 0% |
| Sep 2026 | — | — | — | — |
How has the Dot Info Marketing and Lucid Media comparison changed over the last 12 months?
3 findings
- Lucid Media was ahead of Dot Info Marketing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dot Info Marketing’s estimated Share of Search among whakatane digital marketing agencies in New Zealand moved from 0% to 7.1%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, Lucid Media’s estimated Share of Search among whakatane digital marketing agencies in New Zealand moved from 69.2% to 78.6%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand whakatane digital marketing agencies in August 2026?
2 changes
In August 2026, Lucid Media gained estimated Share of Search among whakatane digital marketing agencies in New Zealand, from 54.5% to 78.6%.
In August 2026, Dot Info Marketing lost estimated Share of Search among whakatane digital marketing agencies in New Zealand, from 18.2% to 7.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Dot Info Marketing’s and Lucid Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dot Info Marketing
1 branded search term
- dot info marketing
Lucid Media
3 branded search terms
- lucid media
- lucid media nz
- lucidmedia
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.