DND vs Gelous:Which is more popular?

Name: DND vs Gelous: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Gelous had more branded searches than DND among gel polish brands in New Zealand. Gelous had about 4,400 branded searches, while DND had 140. Gelous made up 43.2% of all gel polish brand searches we track, and DND accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about gel polish brands, Gelous appeared in four of the five answers and DND in two. Gelous was mentioned before DND in three out of four answers.

Among gel polish brands in New Zealand in September 2026

Who do people search for more?

Gelous, about 31 searches for every 1 for DND

Gelous 4.4K searchesDND 140 searches

Who does AI mention more?

Gelous, mentioned in 4 of 5 answers, DND in 2

Gelous in 4 of 5DND in 2 of 5

Who does AI recommend more?

Gelous, named ahead of DND in 3 of 4 answers

Gelous first in 3DND first in 1

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Top gel polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gelous was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DND was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gelous was listed before DND in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Gelous	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Gelish	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
OPI	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
DND	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
CND Shellac	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Essie	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sally Hansen	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Gelous4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OPI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CND Shellac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sally Hansen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gel polish brands

5 answers

Asked ChatGPT
“Which gel polish brand should I buy in New Zealand?”
1. 1Gelish
2. 2CND Shellac
3. 3OPI
4. 4Gelous
Asked ChatGPT
“What are the best gel polish brands in New Zealand?”
1. 1OPI
2. 2Gelish
3. 3CND Shellac
4. 4DND
Asked ChatGPT
“What's the best gel polish brand in New Zealand for at home nails?”
1. 1Gelous
2. 2Gelish
3. 3DND
Searched Google, AI Overview
“gel nail polish nz”
1. 1Gelous
2. 2Gelish
Searched Google, AI Overview
“home gel manicure”
1. 1Gelous

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DND or Gelous more popular in search?

This chart shows how often people search Google for DND and Gelous by name. Each line represents a brand's share of searches for all seven gel polish brands we track, month by month, from searches in New Zealand.

DND and Gelous among gel polish brands in New Zealand, by month

Month	Gelous	Gelish	OPI	Essie	Sally Hansen	DND	CND Shellac
Oct 2025	48.5%	20.8%	19.2%	7%	3.3%	0.63%	0.45%
Nov 2025	51.8%	18.2%	17.9%	7.2%	3.4%	0.86%	0.55%
Dec 2025	45.3%	23.4%	19.8%	6.9%	3.2%	1.2%	0.27%
Jan 2026	43%	23.1%	20.2%	8.2%	3.7%	1.4%	0.56%
Feb 2026	43.5%	20%	23.3%	7.7%	3.7%	1.4%	0.4%
Mar 2026	42.8%	19.6%	23.8%	8.4%	3.4%	1.4%	0.68%
Apr 2026	41.3%	19%	25.5%	8.7%	3.5%	1.3%	0.66%
May 2026	40.1%	18.4%	28.3%	8%	3.6%	1.3%	0.27%
Jun 2026	45.6%	17%	26%	6.8%	3.1%	1.2%	0.34%
Jul 2026	40.8%	18.7%	26.5%	9.4%	3%	1.3%	0.37%
Aug 2026	42.7%	19.6%	23.4%	8.9%	3.9%	1.4%	0.19%
Sep 2026	43.2%	21.4%	20.7%	9%	3.9%	1.4%	0.29%

How has the DND and Gelous comparison changed over the last 12 months?

3 findings

Gelous was ahead of DND in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, DND’s share of searches among gel polish brands in New Zealand moved from 0.63% to 1.4%, and its estimated monthly branded searches moved from 70 to 140.
Across the 12 months ending September 2026, Gelous’ share of searches among gel polish brands in New Zealand moved from 48.5% to 43.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for New Zealand gel polish brands in September 2026?

2 changes

In September 2026, Gelous gained share of searches among gel polish brands in New Zealand, from 42.7% to 43.2%.
Estimated monthly branded searches for DND in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DND’s and Gelous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.